Obal, M. W., Krey, N., & Bushardt, C. (2016). Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer. https://doi.org/10.1007/978-3-319-11815-4
Chicago-Zitierstil (17. Ausg.)Obal, Michael W., Nina Krey, und Christian Bushardt. Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer, 2016. https://doi.org/10.1007/978-3-319-11815-4.
MLA-Zitierstil (9. Ausg.)Obal, Michael W., et al. Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer, 2016. https://doi.org/10.1007/978-3-319-11815-4.