Holdings: Programmatic Advertising

Programmatic Advertising: the successful transformation to automated, data-driven marketing in real-time

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Bibliographic Details
Other Authors:	Busch, Oliver 1974- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham Springer 2016
Series:	Management for Professionals
Subjects:	Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft Echtzeitverarbeitung Werbewirkung Online-Marketing Online-Werbung Aufsatzsammlung
Online Access:	FMH01 HTW01 UBR01 UBY01 UBW01 Volltext Inhaltsverzeichnis Abstract
Physical Description:	1 Online-Ressource (X, 279 Seiten) Illustrationen
ISBN:	9783319250236 9783319250212
ISSN:	2192-810X
DOI:	10.1007/978-3-319-25023-6

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MARC


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adam_text	PROGRAMMATIC ADVERTISING / : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS CONCEPT COMPONENTS TRANSFORMATION DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. PROGRAMMATIC ADVERTISING / : 2016 ABSTRACT / INHALTSTEXT THIS FUNDAMENTAL GUIDE ON PROGRAMMATIC ADVERTISING EXPLAINS IN DETAIL HOW AUTOMATED, DATA-DRIVEN ADVERTISING REALLY WORKS IN PRACTICE AND HOW THE RIGHT ADOPTION LEADS TO A COMPETITIVE ADVANTAGE FOR ADVERTISERS, AGENCIES AND MEDIA. THE NEW WAY OF PLANNING, STEERING AND MEASURING MARKETING MAY STILL APPEAR COMPLEX AND THREATENING BUT PROMISING AT ONCE TO MOST DECISION MAKERS. THIS COLLABORATIVE COMPENDIUM COMBINES PROVEN EXPERIENCE AND BEST PRACTICE IN 22 ARTICLES WRITTEN BY 45 RENOWNED EXPERTS FROM ALL AROUND THE GLOBE. AMONG THEM DR. FLORIAN HEINEMANN/PROJECT-A, PETER WUERTENBERGER/AXEL-SPRINGER, DEIRDRE MCGLASHAN/MEDIACOM, DR. MARC GRETHER/XAXIS, MICHAEL LAMB/MEDIAMATH, CAROLIN OWEN/IPG, STEFAN BARDEGA/ZENITH, ARUN KUMAR/CADREON, DR. RALF STRAUSS/MARKETINGVERBAND, JONATHAN BECHER/SAP AND MANY MORE GREAT MINDS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.1007/978-3-319-25023-6
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spellingShingle	Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Werbewirkung (DE-588)4189647-6 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd
subject_GND	(DE-588)4189650-6 (DE-588)4151002-1 (DE-588)4189647-6 (DE-588)7706419-7 (DE-588)7636951-1 (DE-588)4143413-4
title	Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time
title_alt	Realtime advertising
title_auth	Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time
title_exact_search	Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time
title_full	Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch editor
title_fullStr	Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch editor
title_full_unstemmed	Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch editor
title_short	Programmatic Advertising
title_sort	programmatic advertising the successful transformation to automated data driven marketing in real time
title_sub	the successful transformation to automated, data-driven marketing in real-time
topic	Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Werbewirkung (DE-588)4189647-6 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd
topic_facet	Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft Echtzeitverarbeitung Werbewirkung Online-Marketing Online-Werbung Aufsatzsammlung
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