Programmatic Advertising: the successful transformation to automated, data-driven marketing in real-time
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
|
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Online-Zugang: | FMH01 HTW01 UBR01 UBY01 UBW01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (X, 279 Seiten) Illustrationen |
| ISBN: | 9783319250236 9783319250212 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-319-25023-6 |
Internformat
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 590501 |
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| adam_text | PROGRAMMATIC ADVERTISING
/
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CONCEPT
COMPONENTS
TRANSFORMATION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROGRAMMATIC ADVERTISING
/
: 2016
ABSTRACT / INHALTSTEXT
THIS FUNDAMENTAL GUIDE ON PROGRAMMATIC ADVERTISING EXPLAINS IN DETAIL
HOW AUTOMATED, DATA-DRIVEN ADVERTISING REALLY WORKS IN PRACTICE AND HOW
THE RIGHT ADOPTION LEADS TO A COMPETITIVE ADVANTAGE FOR ADVERTISERS,
AGENCIES AND MEDIA. THE NEW WAY OF PLANNING, STEERING AND MEASURING
MARKETING MAY STILL APPEAR COMPLEX AND THREATENING BUT PROMISING AT ONCE
TO MOST DECISION MAKERS. THIS COLLABORATIVE COMPENDIUM COMBINES PROVEN
EXPERIENCE AND BEST PRACTICE IN 22 ARTICLES WRITTEN BY 45 RENOWNED
EXPERTS FROM ALL AROUND THE GLOBE. AMONG THEM DR. FLORIAN
HEINEMANN/PROJECT-A, PETER WUERTENBERGER/AXEL-SPRINGER, DEIRDRE
MCGLASHAN/MEDIACOM, DR. MARC GRETHER/XAXIS, MICHAEL LAMB/MEDIAMATH,
CAROLIN OWEN/IPG, STEFAN BARDEGA/ZENITH, ARUN KUMAR/CADREON, DR. RALF
STRAUSS/MARKETINGVERBAND, JONATHAN BECHER/SAP AND MANY MORE GREAT MINDS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-25023-6 |
| format | Electronic eBook |
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| publisher | Springer |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Werbewirkung (DE-588)4189647-6 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd |
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| title | Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time |
| title_alt | Realtime advertising |
| title_auth | Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time |
| title_exact_search | Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time |
| title_full | Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch editor |
| title_fullStr | Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch editor |
| title_full_unstemmed | Programmatic Advertising the successful transformation to automated, data-driven marketing in real-time Oliver Busch editor |
| title_short | Programmatic Advertising |
| title_sort | programmatic advertising the successful transformation to automated data driven marketing in real time |
| title_sub | the successful transformation to automated, data-driven marketing in real-time |
| topic | Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft (DE-588)4189650-6 gnd Echtzeitverarbeitung (DE-588)4151002-1 gnd Werbewirkung (DE-588)4189647-6 gnd Online-Marketing (DE-588)7706419-7 gnd Online-Werbung (DE-588)7636951-1 gnd |
| topic_facet | Business Marketing Industrial management Information technology Business / Data processing Data mining Business and Management Data Mining and Knowledge Discovery IT in Business Media Management Datenverarbeitung Wirtschaft Werbewirtschaft Echtzeitverarbeitung Werbewirkung Online-Marketing Online-Werbung Aufsatzsammlung |
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