APA (7th ed.) Citation

Busch, O. (2016). Programmatic Advertising: The successful transformation to automated, data-driven marketing in real-time. Springer. https://doi.org/10.1007/978-3-319-25023-6

Chicago Style (17th ed.) Citation

Busch, Oliver. Programmatic Advertising: The Successful Transformation to Automated, Data-driven Marketing in Real-time. Cham: Springer, 2016. https://doi.org/10.1007/978-3-319-25023-6.

MLA (9th ed.) Citation

Busch, Oliver. Programmatic Advertising: The Successful Transformation to Automated, Data-driven Marketing in Real-time. Springer, 2016. https://doi.org/10.1007/978-3-319-25023-6.