Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
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| Schriftenreihe: | Management for Professionals
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XII, 219 Seiten) 68 illus., 66 illus. in color |
| ISBN: | 9783319244815 |
| ISSN: | 2192-8096 |
| DOI: | 10.1007/978-3-319-24481-5 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 590499 |
|---|---|
| _version_ | 1824554492952051712 |
| adam_text | WINE POSITIONING
/ MORA, PIERRE
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
PART 1: HOW TO DIFFERENTIATE WINE
PART 2: APPELATIONS AND WINE BRANDS
PART 3: CONCLUSION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
WINE POSITIONING
/ MORA, PIERRE
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK INTRODUCES READERS TO THE CONCEPT AND IMPLEMENTATION OF
POSITIONING TECHNIQUES IN THE CONTEXT OF THE WINE INDUSTRY. FEATURING 30
CASE STUDIES ON BRANDS AND WINE REGIONS AROUND THE WORLD - ALL BASED ON
THE SAME PRINCIPLES - IT PRESENTS A SUCCESSFUL, CUTTING-EDGE STRATEGY
FOR THE MARKETING OF WINE. RATHER THAN FOCUSING ON A SMALL GROUP OF
ELITIST APPELLATIONS, THE GRAND CRUS UNIVERSE AND A HANDFUL OF STAR
BRANDS, THE BOOK ADDRESSES THE REAL, DAY-TO-DAY WINE WORLD. IN LIGHT OF
GLOBALIZATION, IT INTRODUCES STATE-OF-THE-ART WINE POSITIONING
TECHNIQUES, WITH AN EMPHASIS ON THE IDENTITY, SEGMENTATION AND
POSITIONING OF WINE APPELLATIONS AND WINE BRANDS. IN ITS ANALYSIS OF
WINE APPELLATION MODELS, THE BOOK EXAMINES LOCAL PARAMETERS LIKE
GEOLOGY, HISTORY AND WINE GROWING TECHNIQUES; COMPARES FACTS, FIGURES
AND ACTORS; ANALYZES THE SIGNALS THAT ARE BEING SENT TO THE MARKET AND
PRESENTS A RANGE OF KEY FACTORS FOR SUCCESS. SIMILARLY, THE WINE BRANDS
MODELS ARE ANALYZED ON THE BASIS OF THEIR RESPECTIVE BRAND IDENTITY AND
APPARENT MARKETING POLICY. IN THE BOOK’S FINAL PART, IT SUMMARIZES
RECENT DEVELOPMENTS IN WINE MARKETING, INCLUDING THE GROWING IMPORTANCE
OF WINE BRANDS AS NEW TERRITORIES IN THE GLOBAL VINEYARD, AND THE ROLE
OF APPELLATIONS AS THE ESSENCE OF CULTURAL DIVERSITY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Morà, Pèir |
| author_facet | Morà, Pèir |
| author_role | aut |
| author_sort | Morà, Pèir |
| author_variant | p m pm |
| building | Verbundindex |
| bvnumber | BV043211426 |
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| collection | ZDB-2-BUM |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-24481-5 |
| format | Electronic eBook |
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| id | DE-604.BV043211426 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:52:38Z |
| institution | BVB |
| isbn | 9783319244815 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028634566 |
| oclc_num | 932044273 |
| open_access_boolean | |
| owner | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XII, 219 Seiten) 68 illus., 66 illus. in color |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Management for Professionals |
| spellingShingle | Morà, Pèir Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World Business Marketing Public relations Globalization Markets Agriculture Business and Management Corporate Communication/Public Relations Emerging Markets/Globalization Globalisierung Landwirtschaft Wirtschaft Wein (DE-588)4065133-2 gnd Marke (DE-588)4074577-6 gnd Weinbaugebiet (DE-588)4117610-8 gnd Vermarktung (DE-588)4121857-7 gnd |
| subject_GND | (DE-588)4065133-2 (DE-588)4074577-6 (DE-588)4117610-8 (DE-588)4121857-7 |
| title | Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World |
| title_auth | Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World |
| title_exact_search | Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World |
| title_full | Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World Pierre Mora |
| title_fullStr | Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World Pierre Mora |
| title_full_unstemmed | Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World Pierre Mora |
| title_short | Wine Positioning |
| title_sort | wine positioning a handbook with 30 case studies of wine brands and wine regions in the world |
| title_sub | A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World |
| topic | Business Marketing Public relations Globalization Markets Agriculture Business and Management Corporate Communication/Public Relations Emerging Markets/Globalization Globalisierung Landwirtschaft Wirtschaft Wein (DE-588)4065133-2 gnd Marke (DE-588)4074577-6 gnd Weinbaugebiet (DE-588)4117610-8 gnd Vermarktung (DE-588)4121857-7 gnd |
| topic_facet | Business Marketing Public relations Globalization Markets Agriculture Business and Management Corporate Communication/Public Relations Emerging Markets/Globalization Globalisierung Landwirtschaft Wirtschaft Wein Marke Weinbaugebiet Vermarktung |
| url | https://doi.org/10.1007/978-3-319-24481-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634566&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634566&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT morapeir winepositioningahandbookwith30casestudiesofwinebrandsandwineregionsintheworld |