The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
[2016]
|
| Schriftenreihe: | Management for Professionals
|
| Schlagworte: | |
| Online-Zugang: | FMH01 HTW01 UBR01 UBY01 URL des Erstveröffentlichers Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XII, 214 Seiten) |
| ISBN: | 9783319220086 9783319220079 |
| ISSN: | 2192-810X |
| DOI: | 10.1007/978-3-319-22008-6 |
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Datensatz im Suchindex
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| adam_text | THE REPUTABLE FIRM
/ AULA, PEKKA
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
REPUTATION
DIGITAL REVOLUTION OF COMMUNICATION
TOWARDS AN ACCOUNTABLE FIRM
THE POWER OF CORPORATE PURPOSE
EXTENDED CULTURE
STAKEHOLDERS REVISED
RISK OF RISKS
EVIDENCE-BASED REPUTATION MANAGEMENT
THE REPUTABLE FIRM
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
THE REPUTABLE FIRM
/ AULA, PEKKA
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK REVISITS THE CONCEPT OF REPUTATION, BRINGING IT UP TO DATE
WITH THE ERA OF SOCIAL MEDIA AND DEMONSTRATING THE SIGNIFICANCE OF A
GOOD REPUTATION FOR MAKING SUSTAINABLE BUSINESS. USING AN EASY-TO-FOLLOW
APPROACH, THE AUTHORS PRESENT ALL KEY ASPECTS BUSINESS LEADERS SHOULD
KNOW ABOUT REPUTATION IN THE AGE OF THE COMMUNICATION REVOLUTION, AND
CLEARLY DEMONSTRATE HOW A GOOD REPUTATION CAN BE A COMPANY’S PERMIT TO
DO BUSINESS, ITS RAISON D’ETRE, AND A GUARANTOR OF TRUST
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Aula, Pekka Heinonen, Jouni |
| author_facet | Aula, Pekka Heinonen, Jouni |
| author_role | aut aut |
| author_sort | Aula, Pekka |
| author_variant | p a pa j h jh |
| building | Verbundindex |
| bvnumber | BV043211423 |
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| dewey-full | 658.4092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4092 |
| dewey-search | 658.4092 |
| dewey-sort | 3658.4092 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-22008-6 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2025-02-20T06:52:38Z |
| institution | BVB |
| isbn | 9783319220086 9783319220079 |
| issn | 2192-810X |
| language | English |
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| physical | 1 Online-Ressource (XII, 214 Seiten) |
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| spellingShingle | Aula, Pekka Heinonen, Jouni The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management Business Industrial management Leadership Communication Business and Management Business Strategy/Leadership Communication Studies Media Management Führung Wirtschaft Imagepflege (DE-588)4161289-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Social Media (DE-588)4639271-3 gnd |
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| title | The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management |
| title_auth | The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management |
| title_exact_search | The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management |
| title_full | The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management Pekka Aula, Jouni Heinonen |
| title_fullStr | The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management Pekka Aula, Jouni Heinonen |
| title_full_unstemmed | The Reputable Firm How Digitalization of Communication Is Revolutionizing Reputation Management Pekka Aula, Jouni Heinonen |
| title_short | The Reputable Firm |
| title_sort | the reputable firm how digitalization of communication is revolutionizing reputation management |
| title_sub | How Digitalization of Communication Is Revolutionizing Reputation Management |
| topic | Business Industrial management Leadership Communication Business and Management Business Strategy/Leadership Communication Studies Media Management Führung Wirtschaft Imagepflege (DE-588)4161289-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Business Industrial management Leadership Communication Business and Management Business Strategy/Leadership Communication Studies Media Management Führung Wirtschaft Imagepflege Öffentlichkeitsarbeit Unternehmen Social Media |
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