Verfügbarkeit: Social Commerce

Social Commerce: Marketing, Technology and Management

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Bibliographische Detailangaben
Hauptverfasser:	Turban, Efraim 1930- (VerfasserIn), Strauss, Judy (VerfasserIn), Lai, Linda (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer 2016
Schriftenreihe:	Springer Texts in Business and Economics
Schlagworte:	Business Marketing Operations research Decision making Information technology Business / Data processing Business and Management IT in Business Operation Research/Decision Theory Datenverarbeitung Wirtschaft Social Media Electronic Commerce
Online-Zugang:	BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	1 Online-Ressource (XXI, 320 Seiten) 52 Illustrationen
ISBN:	9783319170282
ISSN:	2192-4341
DOI:	10.1007/978-3-319-17028-2

Internformat

MARC


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Datensatz im Suchindex

DE-BY-FWS_katkey	590480
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adam_text	SOCIAL COMMERCE / TURBAN, EFRAIM : 2016 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION TO SOCIAL COMMERCE TOOLS AND PLATFORMS FOR SOCIAL COMMERCE SUPPORTING THEORIES AND CONCEPTS FOR SOCIAL COMMERCE MARKETING COMMUNICATIONS IN SOCIAL MEDIA CUSTOMER ENGAGEMENT AND METRICS SOCIAL SHOPPING: CONCEPTS, BENEFITS, AND MODELS SOCIAL CUSTOMER SERVICE AND CRM CONTENTS THE SOCIAL ENTERPRISE: FROM RECRUITING TO PROBLEM SOLVING AND COLLABORATION INNOVATIVE SOCIAL COMMERCE APPLICATIONS: FROM SOCIAL GOVERNMENT TO ENTERTAINMENT AND GAMING STRATEGY AND PERFORMANCE MANAGEMENT IN SOCIAL COMMERCE IMPLEMENTING SOCIAL COMMERCE SYSTEMS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. SOCIAL COMMERCE / TURBAN, EFRAIM : 2016 ABSTRACT / INHALTSTEXT THIS IS A MULTIDISCIPLINARY TEXTBOOK ON SOCIAL COMMERCE BY LEADING AUTHORS OF E-COMMERCE AND E-MARKETING TEXTBOOKS, WITH CONTRIBUTIONS BY SEVERAL INDUSTRY EXPERTS. IT IS EFFECTIVELY THE FIRST TRUE TEXTBOOK ON THIS TOPIC AND CAN BE USED IN ONE OF THE FOLLOWING WAYS: TEXTBOOK FOR A STANDALONE ELECTIVE COURSE AT THE UNDERGRADUATE OR GRADUATE LEVELS (INCLUDING MBA AND EXECUTIVE MBA PROGRAMS) SUPPLEMENTARY TEXT IN MARKETING, MANAGEMENT OR INFORMATION SYSTEMS DISCIPLINES TRAINING COURSES IN INDUSTRY SUPPORT RESOURCES FOR RESEARCHERS AND PRACTITIONERS IN THE FIELDS OF MARKETING, MANAGEMENT, AND INFORMATION MANAGEMENT THE BOOK EXAMINES THE LATEST TRENDS IN E-COMMERCE, INCLUDING SOCIAL BUSINESSES, SOCIAL NETWORKING, SOCIAL COLLABORATION, INNOVATIONS, AND MOBILITY. INDIVIDUAL CHAPTERS COVER TOOLS AND PLATFORMS FOR SOCIAL COMMERCE; SUPPORTING THEORIES AND CONCEPTS; MARKETING COMMUNICATIONS; CUSTOMER ENGAGEMENT AND METRICS; SOCIAL SHOPPING; SOCIAL CUSTOMER SERVICE AND CRM CONTENTS; THE SOCIAL ENTERPRISE; INNOVATIVE APPLICATIONS; STRATEGY AND PERFORMANCE MANAGEMENT; AND IMPLEMENTING SOCIAL COMMERCE SYSTEMS. EACH CHAPTER ALSO INCLUDES A REAL-WORLD EXAMPLE AS AN OPENING CASE; APPLICATION CASES AND EXAMPLES; EXHIBITS; A CHAPTER SUMMARY; REVIEW QUESTIONS; AND END-OF-CHAPTER EXERCISES. THE BOOK ALSO INCLUDES A GLOSSARY AND KEY TERMS, AS WELL AS SUPPLEMENTARY MATERIALS THAT INCLUDE POWERPOINT LECTURE NOTES, AN INSTRUCTOR’S MANUAL, A TEST BANK, AND FIVE ONLINE TUTORIALS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
any_adam_object	1
author	Turban, Efraim 1930- Strauss, Judy Lai, Linda
author_GND	(DE-588)13563024X
author_facet	Turban, Efraim 1930- Strauss, Judy Lai, Linda
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author_sort	Turban, Efraim 1930-
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id	DE-604.BV043211402
illustrated	Not Illustrated
indexdate	2024-08-01T12:12:10Z
institution	BVB
isbn	9783319170282
issn	2192-4341
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-028634543
oclc_num	932038860
open_access_boolean
owner	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
owner_facet	DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706
physical	1 Online-Ressource (XXI, 320 Seiten) 52 Illustrationen
psigel	ZDB-2-BUM ZDB-2-BUM_2016
publishDate	2016
publishDateSearch	2016
publishDateSort	2016
publisher	Springer
record_format	marc
series2	Springer Texts in Business and Economics
spellingShingle	Turban, Efraim 1930- Strauss, Judy Lai, Linda Social Commerce Marketing, Technology and Management Business Marketing Operations research Decision making Information technology Business / Data processing Business and Management IT in Business Operation Research/Decision Theory Datenverarbeitung Wirtschaft Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd
subject_GND	(DE-588)4639271-3 (DE-588)4592128-3
title	Social Commerce Marketing, Technology and Management
title_auth	Social Commerce Marketing, Technology and Management
title_exact_search	Social Commerce Marketing, Technology and Management
title_full	Social Commerce Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
title_fullStr	Social Commerce Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
title_full_unstemmed	Social Commerce Marketing, Technology and Management Efraim Turban, Judy Strauss, Linda Lai
title_short	Social Commerce
title_sort	social commerce marketing technology and management
title_sub	Marketing, Technology and Management
topic	Business Marketing Operations research Decision making Information technology Business / Data processing Business and Management IT in Business Operation Research/Decision Theory Datenverarbeitung Wirtschaft Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Business Marketing Operations research Decision making Information technology Business / Data processing Business and Management IT in Business Operation Research/Decision Theory Datenverarbeitung Wirtschaft Social Media Electronic Commerce
url	https://doi.org/10.1007/978-3-319-17028-2 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634543&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634543&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT turbanefraim socialcommercemarketingtechnologyandmanagement AT straussjudy socialcommercemarketingtechnologyandmanagement AT lailinda socialcommercemarketingtechnologyandmanagement

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