Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham
Springer
2015
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| Series: | Management for Professionals
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| Subjects: | |
| Online Access: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-2070s DE-473 DE-703 DE-706 DE-824 DE-739 Volltext Inhaltsverzeichnis Abstract |
| Physical Description: | 1 Online Ressource (XX, 405 p. 132 illus) |
| ISBN: | 9783319194820 |
| ISSN: | 2192-8096 |
| DOI: | 10.1007/978-3-319-19482-0 |
Staff View
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| geographic | Schwellenländer (DE-588)4053920-9 gnd |
| geographic_facet | Schwellenländer |
| id | DE-604.BV043209172 |
| illustrated | Not Illustrated |
| indexdate | 2025-05-15T04:00:29Z |
| institution | BVB |
| isbn | 9783319194820 |
| issn | 2192-8096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028632333 |
| oclc_num | 930000005 |
| open_access_boolean | |
| owner | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
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| physical | 1 Online Ressource (XX, 405 p. 132 illus) |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer |
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| series2 | Management for Professionals |
| spellingShingle | Schaffmeister, Niklas Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil BRIC (DE-588)1357687060 gnd Business Marketing Market research Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence Führung Globalisierung Wirtschaft Markteintrittsstrategie (DE-588)4326311-2 gnd Markenpolitik (DE-588)4144679-3 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)1357687060 (DE-588)4326311-2 (DE-588)4144679-3 (DE-588)4398432-0 (DE-588)4125431-4 (DE-588)4053920-9 |
| title | Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil |
| title_auth | Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil |
| title_exact_search | Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil |
| title_full | Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister |
| title_fullStr | Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister |
| title_full_unstemmed | Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister |
| title_short | Brand Building and Marketing in Key Emerging Markets |
| title_sort | brand building and marketing in key emerging markets a practitioner s guide to successful brand growth in china india russia and brazil |
| title_sub | A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil |
| topic | BRIC (DE-588)1357687060 gnd Business Marketing Market research Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence Führung Globalisierung Wirtschaft Markteintrittsstrategie (DE-588)4326311-2 gnd Markenpolitik (DE-588)4144679-3 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | BRIC Business Marketing Market research Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence Führung Globalisierung Wirtschaft Markteintrittsstrategie Markenpolitik Emerging Market Internationales Marketing Schwellenländer |
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| work_keys_str_mv | AT schaffmeisterniklas brandbuildingandmarketinginkeyemergingmarketsapractitionersguidetosuccessfulbrandgrowthinchinaindiarussiaandbrazil |