Verfügbarkeit: Brand Building and Marketing in Key Emerging Markets

Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil

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Bibliographische Detailangaben
1. Verfasser:	Schaffmeister, Niklas (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Cham Springer 2015
Schriftenreihe:	Management for Professionals
Schlagworte:	Business Marketing Market research Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence Führung Globalisierung Wirtschaft Markteintrittsstrategie Markenpolitik Emerging Market Internationales Marketing BRIC-Staaten Schwellenländer
Online-Zugang:	DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-2070s DE-473 DE-703 DE-706 DE-824 DE-739 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	1 Online Ressource (XX, 405 p. 132 illus)
ISBN:	9783319194820
ISSN:	2192-8096
DOI:	10.1007/978-3-319-19482-0

Internformat

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Datensatz im Suchindex

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adam_text	BRAND BUILDING AND MARKETING IN KEY EMERGING MARKETS / SCHAFFMEISTER, NIKLAS : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS PART I: INTRODUCTION: INTRODUCTION THE NEW PARADIGM - MARKET-DRIVEN APPROACH AND NEED FOR A ONE-WORLD-STRATEGY COMMONALITIES AND DIFFERENCES OF THE LARGE EMERGING MARKETS PART II: EXTERNAL ENVIRONMENT: UNDERSTANDING THE BRIC MARKETS: CHINA - DANCING WITH THE RED DRAGON INDIA - THE EMERGING STAR RUSSIA - A POWER BEYOND RAW MATERIALS BRAZIL - THE GREEN GIANT PART III: BRIC BRANDING FRAMEWORK: STRATEGIES FOR SUCCESSFUL BRAND BUILDING AND MARKETING IN THE KEY EMERGING MARKETS BEYOND THE BRICS - A CLOSING REMARK DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. BRAND BUILDING AND MARKETING IN KEY EMERGING MARKETS / SCHAFFMEISTER, NIKLAS : 2015 ABSTRACT / INHALTSTEXT THIS BOOK COMBINES SCIENTIFIC RESEARCH AND PROFESSIONAL INSIGHTS ON BRAND AND MARKETING STRATEGY DEVELOPMENT IN MAJOR EMERGING GROWTH MARKETS. IT PRESENTS A DETAILED OUTLINE OF THE BRAZIL, RUSSIA, INDIA AND CHINA (BRIC) MARKETS TO UNDERSTAND THEIR CULTURAL AND SOCIO-ECONOMIC COMPLEXITY. WITH EMERGING MARKETS AT THE CENTER, MAJOR PARADIGM SHIFTS ARE EXPLAINED SUCH AS 'ONE WORLD STRATEGIES'. THE AUTHOR REVEALS THE IMPORTANCE OF MARKET-DRIVEN POSITIONING THAT USES LOCAL DIFFERENCES AND CONSUMER PREFERENCES AS OPPORTUNITIES WITHOUT CONTRADICTING A CORPORATION’S GLOBAL POSITIONING. PROFESSIONALS IN INTERNATIONAL MARKETING AND BUSINESS STRATEGISTS WILL FIND THE HANDS-ON GUIDANCE TO 25 NEW SUCCESS STRATEGIES PARTICULARLY USEFUL. THIS BOOK IS ALSO A MUST-READ FOR PEOPLE DEALING WITH BRANDING AND MARKETING IN A ‘GLOCALIZED’ WORLD DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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geographic	BRIC-Staaten (DE-588)7749638-3 gnd Schwellenländer (DE-588)4053920-9 gnd
geographic_facet	BRIC-Staaten Schwellenländer
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isbn	9783319194820
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language	English
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physical	1 Online Ressource (XX, 405 p. 132 illus)
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publishDate	2015
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publisher	Springer
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series2	Management for Professionals
spellingShingle	Schaffmeister, Niklas Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil Business Marketing Market research Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence Führung Globalisierung Wirtschaft Markteintrittsstrategie (DE-588)4326311-2 gnd Markenpolitik (DE-588)4144679-3 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4326311-2 (DE-588)4144679-3 (DE-588)4398432-0 (DE-588)4125431-4 (DE-588)7749638-3 (DE-588)4053920-9
title	Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
title_auth	Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
title_exact_search	Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
title_full	Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister
title_fullStr	Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister
title_full_unstemmed	Brand Building and Marketing in Key Emerging Markets A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil Niklas Schaffmeister
title_short	Brand Building and Marketing in Key Emerging Markets
title_sort	brand building and marketing in key emerging markets a practitioner s guide to successful brand growth in china india russia and brazil
title_sub	A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil
topic	Business Marketing Market research Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence Führung Globalisierung Wirtschaft Markteintrittsstrategie (DE-588)4326311-2 gnd Markenpolitik (DE-588)4144679-3 gnd Emerging Market (DE-588)4398432-0 gnd Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Business Marketing Market research Leadership Globalization Markets Business and Management Emerging Markets/Globalization Business Strategy/Leadership Market Research/Competitive Intelligence Führung Globalisierung Wirtschaft Markteintrittsstrategie Markenpolitik Emerging Market Internationales Marketing BRIC-Staaten Schwellenländer
url	https://doi.org/10.1007/978-3-319-19482-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028632333&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028632333&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT schaffmeisterniklas brandbuildingandmarketinginkeyemergingmarketsapractitionersguidetosuccessfulbrandgrowthinchinaindiarussiaandbrazil

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