APA-Zitierstil (7. Ausg.)

Schaffmeister, N. (2015). Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil. Springer. https://doi.org/10.1007/978-3-319-19482-0

Chicago-Zitierstil (17. Ausg.)

Schaffmeister, Niklas. Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil. Cham: Springer, 2015. https://doi.org/10.1007/978-3-319-19482-0.

MLA-Zitierstil (9. Ausg.)

Schaffmeister, Niklas. Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil. Springer, 2015. https://doi.org/10.1007/978-3-319-19482-0.