Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; Heidelberg ; New York ; Dordrecht
Springer
[2015]
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| Schriftenreihe: | Human–Computer Interaction Series
|
| Online-Zugang: | BTU01 FLA01 FRO01 UBG01 UBM01 UBT01 UBW01 UER01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781447143239 9781447143246 |
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Datensatz im Suchindex
| _version_ | 1804175701409005568 |
|---|---|
| adam_text | MOBILE PERSUASION DESIGN
/ MARCUS, AARON
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
FOREWORD - TOM MACTAVISH. - FOREWORD - BEN SHNEIDERMAN
FOREWORD - PETER SIMLINGER
PREFACE
GLOSSARY OF KEY TERMS
INTRODUCTION
THE GREEN MACHINE
THE HEALTH MACHINE
THE MONEY MACHINE
THE STORY MACHINE
THE TRAVEL MACHINE
THE INNOVATION MACHINE
THE DRIVING MACHINE
THE LEARNING MACHINE
THE HAPPINESS MACHINE
THE MARRIAGE MACHINE
CONCLUSION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MOBILE PERSUASION DESIGN
/ MARCUS, AARON
: 2015
ABSTRACT / INHALTSTEXT
MOBILE PERSUASION DESIGN PRESENTS TEN CONCEPTUAL DESIGN PROJECTS (OR
‘MACHINES’) FOR NEW MOBILE APPLICATION S (SMARTPHONE OR TABLET WITH
WEB PORTALS) THAT COMBINE THEORIES OF PERSUASION AND INFORMATION DESIGN
TO CHANGE PEOPLE’S BEHAVIOUR. AREAS SUCH AS THE ENVIRONMENT, HEALTH,
LEARNING AND HAPPINESS ARE EXPLORED, LOOKING AT WAYS OF MARRYING
PEOPLE’S WANTS AND NEEDS TO MAKE SIMPLE, USABLE AND DESIRABLE MOBILE
APPLICATIONS. A USER-CENTRED DESIGN APPROACH HAS BEEN USED, ADOPTING
USER EXPERIENCE (UX) METHODS, IN-DEPTH CASE STUDIES AND MARKET ANALYSIS
TO SEE WHAT A MODERN USER NEEDS FROM THEIR MOBILE APPLICATION. BY
APPLYING CONCEPTS LIKE PERSUASION THEORY AND INFORMATION ARCHITECTURE,
TRY TO FIND WAYS TO SATISFY THESE NEEDS AND POSITIVELY CHANGE THEIR USER
HABITS. IN 2011, THE GREEN, HEALTH, AND MONEY MACHINES WON DESIGN AWARDS
IN AN INTERNATIONAL COMPETITION HOSTED BY THE INTERNATIONAL INSTITUTE
FOR INFORMATION DESIGN, VIENNA
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-raw | 621.3 |
| dewey-search | 621.3 |
| dewey-sort | 3621.3 |
| dewey-tens | 620 - Engineering and allied operations |
| discipline | Informatik Elektrotechnik / Elektronik / Nachrichtentechnik |
| format | Electronic eBook |
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| spelling | Marcus, Aaron 1943- Verfasser (DE-588)1053550707 aut Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design Aaron Marcus London ; Heidelberg ; New York ; Dordrecht Springer [2015] 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Human–Computer Interaction Series https://doi.org./10.1007/978-1-4471-4324-6 Verlag Volltext Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028628499&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028628499&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Marcus, Aaron 1943- Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design |
| title | Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design |
| title_auth | Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design |
| title_exact_search | Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design |
| title_full | Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design Aaron Marcus |
| title_fullStr | Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design Aaron Marcus |
| title_full_unstemmed | Mobile Persuasion Design Changing Behaviour by Combining Persuasion Design with Information Design Aaron Marcus |
| title_short | Mobile Persuasion Design |
| title_sort | mobile persuasion design changing behaviour by combining persuasion design with information design |
| title_sub | Changing Behaviour by Combining Persuasion Design with Information Design |
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