Key strategy tools: the 80+ tools for every manager to build a winning strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; Munich
Pearson
2013
|
| Schriftenreihe: | Always Learning : Business
|
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis |
| Beschreibung: | xviii, 358 Seiten Illustrationen, Diagramme |
| ISBN: | 9780273778868 0273778862 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804175688643641344 |
|---|---|
| adam_text | Titel: Key strategy tools
Autor: Evans, Vaughan
Jahr: 2013
Contents
About the author xvi
Publisher s acknowledgements xvii
«ffrteowrna#i
The Strategy Pyramid 2
How to use this book 2
Business vs corporate strategy 9
SECTION 1 Knowing your business 11
Overview 12
Essential tools
1 Identifying key segments 13
2 Issue analysis (Minto) 19
Example: British Aerospace s super segment 23
Useful tools
3 The 80/20 principle (Pareto) 24
4 The segmentation mincer (Koch) 27
5 5C situation analysis 29
6 SWOT analysis (Andrews) 31
SECTION 2 Setting goals and objectives 35
Overview 36
Essential tools
7 Setting long-term goals 38
8 Setting SMART objectives 41
9 Maximising shareholder value 43
10 Balancing stakeholder interests 45
Example: Which goals count for RBS? 49
Useful tools
11 Creating shared value (Porter and Kramer) 50
12 Economic value added (Stern Stewart) 53
13 Balanced scorecard and strategy map (Kaplan and Norton) 55
14 Core ideology (Collins and Porras) 58
15 Business as a community (Handy) 60
SECTION 3 Forecasting market demand 63
Overview 64
Essential tools
16 Sizing the market and marketcrafting (Evans) 66
17 The HOOF approach to demand forecasting (Evans) 70
Example: Galileo s hiccup in market demand 76
Useful tools
18 Smoothing with moving averages 78
19 Income elasticity of demand 80
20 Survey methods of demand forecasting 82
| • Survey of customers intentions 82
| • Salesforce estimation method 83
• The Delphi method 83
i • Pilot test marketing 84
21 Statistical methods of demand forecasting 85
; • Trend projection 85
• Regression analysis 86
• Barometric method (NBER) 87
SECTION 4 Gauging industry competition 89
I Overview 90
Essential tools
22 The five forces (Porter) 92
23 Assessing customer purchasing criteria 97
24 I Deriving key success factors 101
| Example: Woolworths succumbs to the five forces 105
Useful tools
25 | Weighing economies of scale 107
26 Corporate environment as a sixth force 110
27 : Complements as a sixth force (Brandenburger and Nalebuff) 112
28 ! PESTEL analysis 114
SECTION 5 Tracking competitive advantage 117
Overview 118
Essential tools
29 Rating competitive position 119
30 The resource and capability strengths/importance matrix (Grant) 124
Example: Cobra Beer s clever competitive advantage 127
Useful tools
31 The value chain (Porter) 128
32 The product/market matrix (Ansoff) 131
33 Cross, spider and comb charts 133
34 Benchmarking 136
35 Structured interviewing 139
SECTION 6 Targeting the strategic gap 143
Overview 144
Essential tools
36 The attractiveness/advantage matrix (GE/McKinsey) 146
37 The growth/share matrix (BCG) 151
38 Profiling the ideal player 155
39 Identifying the capability gap 158
Example: Komatsu targets the cat 163
Useful tools
40 The strategic condition matrix (Arthur D. Little) 164
41 The 7S framework (McKinsey) 167
42 The opportunity/vulnerability matrix (Bain/L.E.K.) 170
43 Brainstorming 173
44 Scenario planning 175
SECTION 7 Bridging the gap: business strategy 177
¦ Overview 179
Essential tools
45 Three generic strategies (Porter) 180
46 The experience curve (BCG) 183
47 Strategic repositioning and shaping profit growth options 186
48 Making the strategic investment decision 191
49 Blue ocean strategy (Kim and Mauborgne) 197
Example: Could Facebook be undone the way it undid
MySpace? 201
Useful tools
50 The tipping point (Gladwell) 204
51 Price elasticity of demand (Marshall) 207
52 PIMS(GE/SPI) 211
53 The 4Ps marketing mix (McCarthy) 214
54 Product quality and satisfaction (Kano) 218
55 The hierarchy of needs (Maslow) 221
56 The bottom of the pyramid (Prahalad and Leiberthal) 223
57 Business process redesign (Hammer and Champy) 226
58 Outsourcing 229
SECTION 8 Bridging the gap: corporate strategy 233
[ Overview 235
Essential tools
59 Optimising the corporate portfolio 237
60 Creating value from mergers, acquisitions and alliances 240
61 The corporate restructuring hexagon (McKinsey) 249
62 i Creating parenting value (Goold, Campbell and Alexander) 252
63 Core competences (Hamel and Prahalad) 256
64 Strategically valuable resources (Collis and Montgomery) 260
Example: Virgin s brand as resource-based strategy 263
Useful tools
65 Strategically distinctive resources (Barney) 265
66 Distinctive capabilities (Kay) 268
67 Distinctive competences (Snow and Hrebiniak) 271
68 Dynamic capabilities (Teece, Pisano and Shuen) 274
69 Deliberate and emergent strategy (Mintzberg) 277
70 Stick to the knitting (Peters and Waterman) 280
71 Profit from the core (Zook) 283
72 ! The market-driven organisation (Day) 286
73 Value disciplines (Treacy and Wiersema) 289
74 Disruptive technologies (Christensen) 293
75 j Co-opetition (Brandenburger and Nalebuff) 296
76 Growth and crisis (Greiner) 299
77 ! Good strategy, bad strategy (Rumelt) 302
78 Innovation hot spots (Gratton) 305
79 Strategy as orientation or animation (Cummings and Wilson) 307
80 The knowledge spiral (Nonaka and Takeuchi) 309
81 ! The eight phases of change (Kotter) 311
SECTION 9 Addressing risk and opportunity 313
Overview 314
Essential tools
82 Strategic due diligence and market contextual plan review
(Evans) 316
83 The suns clouds chart (Evans) 321
Example: Were the Beatles worth the risk? 325
Useful tools
84 The composite risk index and the 5x5 risk matrix 327
85 The risk management matrix 330
86 Expected value and sensitivity analysis 332
87 Black swans (Taleb) 335
88 Strategic bets (Burgleman and Grove) 337
Conclusion 339
References and further reading 340
Glossary 347
Index 351
|
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| dewey-search | 658.4/012 |
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T07:20:16Z |
| institution | BVB |
| isbn | 9780273778868 0273778862 |
| language | English |
| lccn | 2012037739 |
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| series2 | Always Learning : Business |
| spelling | Evans, Vaughan 1951- Verfasser (DE-588)1017572771 aut Key strategy tools the 80+ tools for every manager to build a winning strategy Vaughan Evans eighty plus Harlow, England ; Munich Pearson 2013 © 2013 xviii, 358 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Always Learning : Business Strategic planning Strategisches Management (DE-588)4124261-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Strategische Planung (DE-588)4309237-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Strategisches Management (DE-588)4124261-0 s Strategische Planung (DE-588)4309237-8 s DE-604 Erscheint auch als Online-Ausgabe, PDF 978-0-273-77911-7 Erscheint auch als Online-Ausgabe, ePub 978-0-273-77912-4 Erscheint auch als Online-Ausgabe, eText 978-0-273-77910-0 text/html http://www.pearsoned.co.uk/bookshop/detail.asp?WT.oss=978-0-273-77886-8&WT.oss_r=1&item=100000000505796 Ausführliche Beschreibung HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028620217&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Evans, Vaughan 1951- Key strategy tools the 80+ tools for every manager to build a winning strategy Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4061963-1 (DE-588)4309237-8 |
| title | Key strategy tools the 80+ tools for every manager to build a winning strategy |
| title_alt | eighty plus |
| title_auth | Key strategy tools the 80+ tools for every manager to build a winning strategy |
| title_exact_search | Key strategy tools the 80+ tools for every manager to build a winning strategy |
| title_full | Key strategy tools the 80+ tools for every manager to build a winning strategy Vaughan Evans |
| title_fullStr | Key strategy tools the 80+ tools for every manager to build a winning strategy Vaughan Evans |
| title_full_unstemmed | Key strategy tools the 80+ tools for every manager to build a winning strategy Vaughan Evans |
| title_short | Key strategy tools |
| title_sort | key strategy tools the 80 tools for every manager to build a winning strategy |
| title_sub | the 80+ tools for every manager to build a winning strategy |
| topic | Strategic planning Strategisches Management (DE-588)4124261-0 gnd Unternehmen (DE-588)4061963-1 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Strategic planning Strategisches Management Unternehmen Strategische Planung |
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