Osobenosti na reklamnija ezik i stil: leksikalen aspekt
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Bulgarian |
| Veröffentlicht: |
Veliko Tărnovo
Izdatelstvo "Faber"
2015
|
| Ausgabe: | Părvo izdanie |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (pages 263-275) |
| Beschreibung: | 275 Seiten Illustrationen 25 cm |
| ISBN: | 9786190002345 |
Internformat
MARC
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| 546 | |a Text bulgarisch | ||
| 546 | |b Kyrillische Schrift | ||
| 650 | 4 | |a Advertising / Language | |
| 650 | 4 | |a Bulgarian language / Terms and phrases | |
| 650 | 4 | |a Bulgarian language / Lexicology | |
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Datensatz im Suchindex
| _version_ | 1811916837431017472 |
|---|---|
| adam_text |
Валентина Бонджолова
ОСОБЕНОСТИ
НА РЕКЛАМНИЯ ЕЗИК И СТИЛ
Лексикален аспект
Велико Търново, 2015
Съдържание
Увод 5
Рекламен текст, език и стил 9
Подборът на лексиката в рекламните текстове и аргументацията 31
Езиковата игра в рекламния текст 63
Графичните оказионализми в рекламата 98
Лексиката в рекламата и експресивният синтаксис 118
Пунктуация на рекламата 135
Фразеологията и рекламата 151
Неймингът и трансформациите на рекламното име 169
Разговорни, жаргонни и диалектни елементи в рекламния текст 179
Еротичният подтекст в езика на рекламата 193
Зоонимите и изображенията на животни в рекламния текст 204
Пеперуди, пеперуди, тънки сребърни крила 213
Вербалните игри в рекламните текстове 222
Рекламата - между реалността и фикцията 236
За някои лексикографски подходи в рекламата 246
Рекламните текстове в езиковокултурен план 252
Заключение 258
Използвана литература 263 |
| any_adam_object | 1 |
| author | Bondžolova, Valentina 1962- |
| author_GND | (DE-588)1079873082 |
| author_facet | Bondžolova, Valentina 1962- |
| author_role | aut |
| author_sort | Bondžolova, Valentina 1962- |
| author_variant | v b vb |
| building | Verbundindex |
| bvnumber | BV043193746 |
| classification_rvk | KY 1365 KY 1387 |
| ctrlnum | (OCoLC)951686510 (DE-599)BVBBV043193746 |
| discipline | Slavistik |
| edition | Părvo izdanie |
| format | Book |
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| id | DE-604.BV043193746 |
| illustrated | Illustrated |
| indexdate | 2024-10-03T18:02:31Z |
| institution | BVB |
| isbn | 9786190002345 |
| language | Bulgarian |
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| physical | 275 Seiten Illustrationen 25 cm |
| publishDate | 2015 |
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| publisher | Izdatelstvo "Faber" |
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| spelling | Bondžolova, Valentina 1962- Verfasser (DE-588)1079873082 aut Osobenosti na reklamnija ezik i stil leksikalen aspekt Valentina Bondžolova Părvo izdanie Veliko Tărnovo Izdatelstvo "Faber" 2015 275 Seiten Illustrationen 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 263-275) Text bulgarisch Kyrillische Schrift Advertising / Language Bulgarian language / Terms and phrases Bulgarian language / Lexicology Bulgarisch (DE-588)4120165-6 gnd rswk-swf Wortschatz (DE-588)4126555-5 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Bulgarisch (DE-588)4120165-6 s Werbesprache (DE-588)4065535-0 s Wortschatz (DE-588)4126555-5 s DE-604 HEBIS Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028617307&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bondžolova, Valentina 1962- Osobenosti na reklamnija ezik i stil leksikalen aspekt Advertising / Language Bulgarian language / Terms and phrases Bulgarian language / Lexicology Bulgarisch (DE-588)4120165-6 gnd Wortschatz (DE-588)4126555-5 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4120165-6 (DE-588)4126555-5 (DE-588)4065535-0 |
| title | Osobenosti na reklamnija ezik i stil leksikalen aspekt |
| title_auth | Osobenosti na reklamnija ezik i stil leksikalen aspekt |
| title_exact_search | Osobenosti na reklamnija ezik i stil leksikalen aspekt |
| title_full | Osobenosti na reklamnija ezik i stil leksikalen aspekt Valentina Bondžolova |
| title_fullStr | Osobenosti na reklamnija ezik i stil leksikalen aspekt Valentina Bondžolova |
| title_full_unstemmed | Osobenosti na reklamnija ezik i stil leksikalen aspekt Valentina Bondžolova |
| title_short | Osobenosti na reklamnija ezik i stil |
| title_sort | osobenosti na reklamnija ezik i stil leksikalen aspekt |
| title_sub | leksikalen aspekt |
| topic | Advertising / Language Bulgarian language / Terms and phrases Bulgarian language / Lexicology Bulgarisch (DE-588)4120165-6 gnd Wortschatz (DE-588)4126555-5 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Advertising / Language Bulgarian language / Terms and phrases Bulgarian language / Lexicology Bulgarisch Wortschatz Werbesprache |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028617307&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT bondžolovavalentina osobenostinareklamnijaezikistilleksikalenaspekt |