On the Determination of advertising effectiveness: an empirical study of the German cigarette market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston [u.a.]
Kluwer-Nijhoff
1982
|
| Schlagworte: | |
| Beschreibung: | 226 S. |
| ISBN: | 9020711784 9789020711783 |
Internformat
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| 245 | 1 | 0 | |a On the Determination of advertising effectiveness |b an empirical study of the German cigarette market |c Jan C. Reuijl |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Reuyl, Jan C. |
| author_GND | (DE-588)17007420X |
| author_facet | Reuyl, Jan C. |
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| author_sort | Reuyl, Jan C. |
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| bvnumber | BV043192560 |
| ctrlnum | (OCoLC)719723858 (DE-599)BVBBV043192560 |
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| geographic_facet | Deutschland Bundesrepublik |
| id | DE-604.BV043192560 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:20:10Z |
| institution | BVB |
| isbn | 9020711784 9789020711783 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028616152 |
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| physical | 226 S. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
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| publisher | Kluwer-Nijhoff |
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| spelling | Reuyl, Jan C. Verfasser (DE-588)17007420X aut On the Determination of advertising effectiveness an empirical study of the German cigarette market Jan C. Reuijl Boston [u.a.] Kluwer-Nijhoff 1982 226 S. txt rdacontent n rdamedia nc rdacarrier Werbewirkung (DE-588)4189647-6 gnd rswk-swf Zigarette (DE-588)4190811-9 gnd rswk-swf Effizienz (DE-588)4013585-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Deutschland Bundesrepublik (DE-588)4011889-7 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland Bundesrepublik (DE-588)4011889-7 g Zigarette (DE-588)4190811-9 s Werbung (DE-588)4065541-6 s Effizienz (DE-588)4013585-8 s 2\p DE-604 Werbewirkung (DE-588)4189647-6 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Reuyl, Jan C. On the Determination of advertising effectiveness an empirical study of the German cigarette market Werbewirkung (DE-588)4189647-6 gnd Zigarette (DE-588)4190811-9 gnd Effizienz (DE-588)4013585-8 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4190811-9 (DE-588)4013585-8 (DE-588)4065541-6 (DE-588)4011889-7 (DE-588)4113937-9 |
| title | On the Determination of advertising effectiveness an empirical study of the German cigarette market |
| title_auth | On the Determination of advertising effectiveness an empirical study of the German cigarette market |
| title_exact_search | On the Determination of advertising effectiveness an empirical study of the German cigarette market |
| title_full | On the Determination of advertising effectiveness an empirical study of the German cigarette market Jan C. Reuijl |
| title_fullStr | On the Determination of advertising effectiveness an empirical study of the German cigarette market Jan C. Reuijl |
| title_full_unstemmed | On the Determination of advertising effectiveness an empirical study of the German cigarette market Jan C. Reuijl |
| title_short | On the Determination of advertising effectiveness |
| title_sort | on the determination of advertising effectiveness an empirical study of the german cigarette market |
| title_sub | an empirical study of the German cigarette market |
| topic | Werbewirkung (DE-588)4189647-6 gnd Zigarette (DE-588)4190811-9 gnd Effizienz (DE-588)4013585-8 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbewirkung Zigarette Effizienz Werbung Deutschland Bundesrepublik Hochschulschrift |
| work_keys_str_mv | AT reuyljanc onthedeterminationofadvertisingeffectivenessanempiricalstudyofthegermancigarettemarket |