Social media and public relations: fake friends and powerful publics
"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized und...
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2016
|
| Ausgabe: | First published |
| Schriftenreihe: | Routledge new directions in public relations & communication research
|
| Schlagworte: | |
| Online-Zugang: | Cover image |
| Zusammenfassung: | "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 224 Seiten |
| ISBN: | 9780415856263 |
Internformat
MARC
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| 245 | 1 | 0 | |a Social media and public relations |b fake friends and powerful publics |c Judy Motion, Robert L. Heath and Shirley Leitch |
| 250 | |a First published | ||
| 264 | 1 | |a London ; New York |b Routledge |c 2016 | |
| 300 | |a 224 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge new directions in public relations & communication research | |
| 500 | |a Includes bibliographical references and index | ||
| 520 | |a "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies".. | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Public Relations |2 bisacsh | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Communication Studies |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a BUSINESS & ECONOMICS / General | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Public Relations | |
| 650 | 4 | |a LANGUAGE ARTS & DISCIPLINES / Communication Studies | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Motion, Judy Heath, Robert L. 1941- Leitch, Shirley |
| author_GND | (DE-588)132893002 |
| author_facet | Motion, Judy Heath, Robert L. 1941- Leitch, Shirley |
| author_role | aut aut aut |
| author_sort | Motion, Judy |
| author_variant | j m jm r l h rl rlh s l sl |
| building | Verbundindex |
| bvnumber | BV043192180 |
| callnumber-first | H - Social Science |
| callnumber-label | HM742 |
| callnumber-raw | HM742 |
| callnumber-search | HM742 |
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| callnumber-subject | HM - Sociology |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)950477931 (DE-599)BVBBV043192180 |
| dewey-full | 302.23/1 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/1 |
| dewey-search | 302.23/1 |
| dewey-sort | 3302.23 11 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
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| id | DE-604.BV043192180 |
| illustrated | Not Illustrated |
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| institution | BVB |
| isbn | 9780415856263 |
| language | English |
| lccn | 015021332 |
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| physical | 224 Seiten |
| publishDate | 2016 |
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| series2 | Routledge new directions in public relations & communication research |
| spelling | Motion, Judy Verfasser aut Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch First published London ; New York Routledge 2016 224 Seiten txt rdacontent n rdamedia nc rdacarrier Routledge new directions in public relations & communication research Includes bibliographical references and index "Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies".. BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Wirtschaft Social media Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations LANGUAGE ARTS & DISCIPLINES / Communication Studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Social Media (DE-588)4639271-3 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Heath, Robert L. 1941- Verfasser (DE-588)132893002 aut Leitch, Shirley Verfasser aut Erscheint auch als Online-Ausgabe 9780203727799 http://images.tandf.co.uk/common/jackets/websmall/978041585/9780415856263.jpg Cover image |
| spellingShingle | Motion, Judy Heath, Robert L. 1941- Leitch, Shirley Social media and public relations fake friends and powerful publics BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Wirtschaft Social media Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations LANGUAGE ARTS & DISCIPLINES / Communication Studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4639271-3 |
| title | Social media and public relations fake friends and powerful publics |
| title_auth | Social media and public relations fake friends and powerful publics |
| title_exact_search | Social media and public relations fake friends and powerful publics |
| title_full | Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch |
| title_fullStr | Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch |
| title_full_unstemmed | Social media and public relations fake friends and powerful publics Judy Motion, Robert L. Heath and Shirley Leitch |
| title_short | Social media and public relations |
| title_sort | social media and public relations fake friends and powerful publics |
| title_sub | fake friends and powerful publics |
| topic | BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Public Relations bisacsh LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Wirtschaft Social media Public relations BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations LANGUAGE ARTS & DISCIPLINES / Communication Studies Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Public Relations LANGUAGE ARTS & DISCIPLINES / Communication Studies Wirtschaft Social media Public relations Öffentlichkeitsarbeit Social Media |
| url | http://images.tandf.co.uk/common/jackets/websmall/978041585/9780415856263.jpg |
| work_keys_str_mv | AT motionjudy socialmediaandpublicrelationsfakefriendsandpowerfulpublics AT heathrobertl socialmediaandpublicrelationsfakefriendsandpowerfulpublics AT leitchshirley socialmediaandpublicrelationsfakefriendsandpowerfulpublics |