Marketing strategy:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
2009
|
| Schriftenreihe: | SAGE library in marketing
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (6 v.) |
| ISBN: | 9781446262443 9781848601178 |
Internformat
MARC
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| 020 | |a 9781446262443 |c Online |9 978-1-4462-6244-3 | ||
| 020 | |a 9781848601178 |c Print |9 978-1-84860-117-8 | ||
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| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Planning | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Cadogan, John W. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| building | Verbundindex |
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| collection | ZDB-96-SBM ZDB-96-SKC |
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| dewey-full | 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043177517 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:48Z |
| institution | BVB |
| isbn | 9781446262443 9781848601178 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028601555 |
| oclc_num | 894769598 |
| open_access_boolean | |
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| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (6 v.) |
| psigel | ZDB-96-SBM ZDB-96-SKC |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE library in marketing |
| spelling | Marketing strategy edited by John Cadogan London SAGE 2009 1 Online-Ressource (6 v.) txt rdacontent c rdamedia cr rdacarrier SAGE library in marketing This reference collection presents an up-to-date picture of marketing strategy, one that reflects the historical origins and evolution of marketing strategy thought, and current and emerging themes within the marketing strategy literature Includes bibliographical references Marketing Management Marketing Planning Strategic planning Cadogan, John W. Sonstige oth http://sk.sagepub.com/navigator/marketing-strategy Verlag Volltext |
| spellingShingle | Marketing strategy Marketing Management Marketing Planning Strategic planning |
| title | Marketing strategy |
| title_auth | Marketing strategy |
| title_exact_search | Marketing strategy |
| title_full | Marketing strategy edited by John Cadogan |
| title_fullStr | Marketing strategy edited by John Cadogan |
| title_full_unstemmed | Marketing strategy edited by John Cadogan |
| title_short | Marketing strategy |
| title_sort | marketing strategy |
| topic | Marketing Management Marketing Planning Strategic planning |
| topic_facet | Marketing Management Marketing Planning Strategic planning |
| url | http://sk.sagepub.com/navigator/marketing-strategy |
| work_keys_str_mv | AT cadoganjohnw marketingstrategy |