Macromarketing - a global focus: marketing systems, societal development, equity & poverty
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, [Calif.]
SAGE
2009
|
| Schriftenreihe: | SAGE library in marketing
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | This essential reference work is contemporary and comprehensive providing multiple perspectives on controversial topics within macromarketing such as trade vs aid, and ethical distribution of wealth Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (4 v.) |
| ISBN: | 9781446262382 9781848607040 |
Internformat
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| 264 | 1 | |a Los Angeles, [Calif.] |b SAGE |c 2009 | |
| 300 | |a 1 Online-Ressource (4 v.) | ||
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| 500 | |a Includes bibliographical references | ||
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| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Social aspects | |
| 650 | 4 | |a Marketing |x Moral and ethical aspects | |
| 700 | 1 | |a Shapiro, Stanley J. |e Sonstige |4 oth | |
| 700 | 1 | |a Tadajewski, Mark |e Sonstige |4 oth | |
| 700 | 1 | |a Shultz, Clifford J. |e Sonstige |4 oth | |
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Datensatz im Suchindex
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| building | Verbundindex |
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| dewey-ones | 658 - General management |
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| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043177499 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:48Z |
| institution | BVB |
| isbn | 9781446262382 9781848607040 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028601537 |
| oclc_num | 894769787 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (4 v.) |
| psigel | ZDB-96-SBM ZDB-96-SKC |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE library in marketing |
| spelling | Macromarketing - a global focus marketing systems, societal development, equity & poverty edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II. Los Angeles, [Calif.] SAGE 2009 1 Online-Ressource (4 v.) txt rdacontent c rdamedia cr rdacarrier SAGE library in marketing This essential reference work is contemporary and comprehensive providing multiple perspectives on controversial topics within macromarketing such as trade vs aid, and ethical distribution of wealth Includes bibliographical references Ethik Gesellschaft Marketing Marketing Social aspects Marketing Moral and ethical aspects Shapiro, Stanley J. Sonstige oth Tadajewski, Mark Sonstige oth Shultz, Clifford J. Sonstige oth http://sk.sagepub.com/navigator/macromarketing Verlag Volltext |
| spellingShingle | Macromarketing - a global focus marketing systems, societal development, equity & poverty Ethik Gesellschaft Marketing Marketing Social aspects Marketing Moral and ethical aspects |
| title | Macromarketing - a global focus marketing systems, societal development, equity & poverty |
| title_auth | Macromarketing - a global focus marketing systems, societal development, equity & poverty |
| title_exact_search | Macromarketing - a global focus marketing systems, societal development, equity & poverty |
| title_full | Macromarketing - a global focus marketing systems, societal development, equity & poverty edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II. |
| title_fullStr | Macromarketing - a global focus marketing systems, societal development, equity & poverty edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II. |
| title_full_unstemmed | Macromarketing - a global focus marketing systems, societal development, equity & poverty edited by Stanley J. Shapiro, Mark Tadajewski and Clifford J. Shultz II. |
| title_short | Macromarketing - a global focus |
| title_sort | macromarketing a global focus marketing systems societal development equity poverty |
| title_sub | marketing systems, societal development, equity & poverty |
| topic | Ethik Gesellschaft Marketing Marketing Social aspects Marketing Moral and ethical aspects |
| topic_facet | Ethik Gesellschaft Marketing Marketing Social aspects Marketing Moral and ethical aspects |
| url | http://sk.sagepub.com/navigator/macromarketing |
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