Verfügbarkeit: Business-to-business marketing

Business-to-business marketing:

Gespeichert in:

Bibliographische Detailangaben
1. Verfasser:	Brennan, Ross 1957- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Los Angeles, Calif. SAGE c2007
Schriftenreihe:	Advanced marketing series
Schlagworte:	Industrial marketing Industrial marketing > Case studies Marketing Kundenmanagement Direktmarketing Business-to-Business-Marketing Beziehungsmanagement Fallstudiensammlung
Online-Zugang:	FNU01 Volltext
Beschreibung:	Includes bibliographical references and index This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management
Beschreibung:	1 Online-Ressource (xix, 359 p.)
ISBN:	9781446247129
DOI:	10.4135/9781446276518

Internformat

MARC


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Datensatz im Suchindex

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author	Brennan, Ross 1957-
author_GND	(DE-588)170765857 (DE-588)1121923410 (DE-588)1051483980
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dewey-sort	3658.804
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
doi_str_mv	10.4135/9781446276518
format	Electronic eBook
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isbn	9781446247129
language	English
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series2	Advanced marketing series
spelling	Brennan, Ross 1957- Verfasser (DE-588)170765857 aut Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell Los Angeles, Calif. SAGE c2007 1 Online-Ressource (xix, 359 p.) txt rdacontent c rdamedia cr rdacarrier Advanced marketing series Includes bibliographical references and index This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management Industrial marketing Industrial marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Kundenmanagement (DE-588)4236865-0 s Beziehungsmanagement (DE-588)4326109-7 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 Business-to-Business-Marketing (DE-588)4631075-7 s 2\p DE-604 Canning, Louise Sonstige (DE-588)1121923410 oth McDowell, Raymond Sonstige (DE-588)1051483980 oth Erscheint auch als Druckausgabe 978-1-4129-1970-8 https://doi.org/10.4135/9781446276518 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Brennan, Ross 1957- Business-to-business marketing Industrial marketing Industrial marketing Case studies Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Direktmarketing (DE-588)4012421-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4236865-0 (DE-588)4012421-6 (DE-588)4631075-7 (DE-588)4326109-7 (DE-588)4522595-3
title	Business-to-business marketing
title_auth	Business-to-business marketing
title_exact_search	Business-to-business marketing
title_full	Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell
title_fullStr	Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell
title_full_unstemmed	Business-to-business marketing Ross Brennan, Louise Canning, Raymond McDowell
title_short	Business-to-business marketing
title_sort	business to business marketing
topic	Industrial marketing Industrial marketing Case studies Marketing (DE-588)4037589-4 gnd Kundenmanagement (DE-588)4236865-0 gnd Direktmarketing (DE-588)4012421-6 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Beziehungsmanagement (DE-588)4326109-7 gnd
topic_facet	Industrial marketing Industrial marketing Case studies Marketing Kundenmanagement Direktmarketing Business-to-Business-Marketing Beziehungsmanagement Fallstudiensammlung
url	https://doi.org/10.4135/9781446276518
work_keys_str_mv	AT brennanross businesstobusinessmarketing AT canninglouise businesstobusinessmarketing AT mcdowellraymond businesstobusinessmarketing

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