Brand management:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, [Calif.]
SAGE
2010
|
| Schriftenreihe: | SAGE library in marketing
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (4 v.) |
| ISBN: | 9781446260890 9781848602083 |
Internformat
MARC
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| 008 | 151130s2010 |||| o||u| ||||||eng d | ||
| 020 | |a 9781446260890 |c Online |9 978-1-4462-6089-0 | ||
| 020 | |a 9781848602083 |c Print |9 978-1-84860-208-3 | ||
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| 264 | 1 | |a Los Angeles, [Calif.] |b SAGE |c 2010 | |
| 300 | |a 1 Online-Ressource (4 v.) | ||
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| 500 | |a How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more | ||
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Branding (Marketing) | |
| 700 | 1 | |a Dall'Olmo Riley, Francesca |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| building | Verbundindex |
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| collection | ZDB-96-SBM ZDB-96-SKC |
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| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043177468 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:48Z |
| institution | BVB |
| isbn | 9781446260890 9781848602083 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028601506 |
| oclc_num | 894769166 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (4 v.) |
| psigel | ZDB-96-SBM ZDB-96-SKC |
| publishDate | 2010 |
| publishDateSearch | 2010 |
| publishDateSort | 2010 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE library in marketing |
| spelling | Brand management edited by Francesca Dall'Olmo Riley Los Angeles, [Calif.] SAGE 2010 1 Online-Ressource (4 v.) txt rdacontent c rdamedia cr rdacarrier SAGE library in marketing How do brands happen? How are brands defined? How is brand equity measured and accounted for? How has globalization and the move towards no-name or generic brands affected the strength of existing brands? This title addresses all these issues and more Includes bibliographical references Brand name products Management Branding (Marketing) Dall'Olmo Riley, Francesca Sonstige oth http://sk.sagepub.com/navigator/brand-management Verlag Volltext |
| spellingShingle | Brand management Brand name products Management Branding (Marketing) |
| title | Brand management |
| title_auth | Brand management |
| title_exact_search | Brand management |
| title_full | Brand management edited by Francesca Dall'Olmo Riley |
| title_fullStr | Brand management edited by Francesca Dall'Olmo Riley |
| title_full_unstemmed | Brand management edited by Francesca Dall'Olmo Riley |
| title_short | Brand management |
| title_sort | brand management |
| topic | Brand name products Management Branding (Marketing) |
| topic_facet | Brand name products Management Branding (Marketing) |
| url | http://sk.sagepub.com/navigator/brand-management |
| work_keys_str_mv | AT dallolmorileyfrancesca brandmanagement |