Marketing theory:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, [Calif.]
SAGE
2008
|
| Schriftenreihe: | SAGE library in marketing
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | 'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences Includes bibliographical references |
| Beschreibung: | 1 Online-Ressource (3 v.) |
| ISBN: | 9781446262450 9781847870001 |
Internformat
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| 245 | 1 | 0 | |a Marketing theory |c edited by Pauline Maclaran, Michael Saren and Mark Tadajewski |
| 264 | 1 | |a Los Angeles, [Calif.] |b SAGE |c 2008 | |
| 300 | |a 1 Online-Ressource (3 v.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a SAGE library in marketing | |
| 500 | |a 'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences | ||
| 500 | |a Includes bibliographical references | ||
| 505 | 0 | |a v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation | |
| 650 | 4 | |a Philosophie | |
| 650 | 4 | |a Marketing |x Philosophy | |
| 700 | 1 | |a Maclaran, Pauline |e Sonstige |4 oth | |
| 700 | 1 | |a Saren, Michael |e Sonstige |4 oth | |
| 700 | 1 | |a Tadajewski, Mark |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV043177459 |
| collection | ZDB-96-SBM ZDB-96-SKC |
| contents | v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation |
| ctrlnum | (OCoLC)894769553 (DE-599)BVBBV043177459 |
| dewey-full | 658.8001 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001 |
| dewey-search | 658.8001 |
| dewey-sort | 3658.8001 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043177459 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:48Z |
| institution | BVB |
| isbn | 9781446262450 9781847870001 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028601497 |
| oclc_num | 894769553 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | 1 Online-Ressource (3 v.) |
| psigel | ZDB-96-SBM ZDB-96-SKC |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | SAGE |
| record_format | marc |
| series2 | SAGE library in marketing |
| spelling | Marketing theory edited by Pauline Maclaran, Michael Saren and Mark Tadajewski Los Angeles, [Calif.] SAGE 2008 1 Online-Ressource (3 v.) txt rdacontent c rdamedia cr rdacarrier SAGE library in marketing 'Marketing Theory' presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the editors bring together key contributions to the field that reflects both historical and contemporary debates and influences Includes bibliographical references v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation Philosophie Marketing Philosophy Maclaran, Pauline Sonstige oth Saren, Michael Sonstige oth Tadajewski, Mark Sonstige oth http://sk.sagepub.com/navigator/marketing-theory Verlag Volltext |
| spellingShingle | Marketing theory v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation Philosophie Marketing Philosophy |
| title | Marketing theory |
| title_auth | Marketing theory |
| title_exact_search | Marketing theory |
| title_full | Marketing theory edited by Pauline Maclaran, Michael Saren and Mark Tadajewski |
| title_fullStr | Marketing theory edited by Pauline Maclaran, Michael Saren and Mark Tadajewski |
| title_full_unstemmed | Marketing theory edited by Pauline Maclaran, Michael Saren and Mark Tadajewski |
| title_short | Marketing theory |
| title_sort | marketing theory |
| topic | Philosophie Marketing Philosophy |
| topic_facet | Philosophie Marketing Philosophy |
| url | http://sk.sagepub.com/navigator/marketing-theory |
| work_keys_str_mv | AT maclaranpauline marketingtheory AT sarenmichael marketingtheory AT tadajewskimark marketingtheory |