The non-designer's design book: design and typographic principles for the visual novice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
San Francisco, California
Peachpit Press
[2015]
|
| Ausgabe: | Fourth edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Deutsche Ausgabe unter dem Titel: Williams, Robin: Design & Typografie |
| Beschreibung: | 239 Seiten Illustrationen |
| ISBN: | 9780133966152 0133966151 |
Internformat
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Datensatz im Suchindex
| _version_ | 1822678901764128768 |
|---|---|
| adam_text |
Titel: The non-designer's design book
Autor: Williams, Robin
Jahr: 2015
CONTENTS
Is this book for you?.10
V.Hncip(e,i
Introduction 11
The Joshua tree epiphany. 11
The four basic principles. 13
Proximity 15
Summary of proximity.32
The basic purpose.32
How to get it.32
What to avoid.32
Alignment 33
Summary of alignment.54
The basic purpose.54
How to get it.54
What to avoid.54
Repetition ss
Summary of repetition.68
The basic purpose.68
How to get it.68
What to avoid.68
Contrast 69^
Summary of contrast.84
The basic purpose. .84
How to get it.84
What to avoid.84
CONTENTS
Review of the Four Design Principles _85
Proximity.86
Alignment.87
Repetition.88
Contrast.89
Little Quiz #1: Design principles.90
Little Quiz #2: Redesign this ad.91
Summary.94
Design with Color _95
The amazing color wheel.96
Color relationships.97
Complementary.98
Triads.99
Split complement triads.100
Analogous colors.101
Shades and tints.102
Make your own shades and tints.103
Monochromatic colors.104
Shades and tints in combination.105
Watch the tones.106
Warm colors vs. cool colors.107
How to begin to choose?.108
CMYK vs. RGB: print vs. web.110
Print vs. web color models.112
Little Quiz #3: Color. 112
Extra Tips 6? Tricks _m?
Creating a package or brand.114
Business cards.117
Tips on designing business cards.120
Format.12o
Type size.120
Create a consistent image on all pieces.120
Letterhead and envelopes.12.1
Tips on letterhead and envelope design.124
Envelope size.124
Create a focal point .124
Alignment.124
Second page.124
Faxing and copying.i24
6
CONTENTS
Flyers.125
Tips on designing flyers.128
Create a focal point.128
Use subheads that contrast.128
Repetition.128
Alignment.128
Newsletters.129
Tips on designing newsletters.132
Alignment.132
Paragraph indents.132
Not Helvetica/Arial!.132
Readable body copy.132
Brochures.133
Tips on designing brochures.136
Contrast.136
Repetition.136
Alignment.136
Proximity.136
Postcards.137
Tips on designing postcards.H0
What's your point?.14°
Grab their attention.14°
Contrast.140
In general.140
Advertising.141
Tips on designing ads.144
Contrast.H4
Type choices.H4
Reverse type.'44
Resumes.'45
Tips on designing resumes.148
Contrast.148
Repetition.148
Alignment.148
Match the design to the medium.148
7
CONTENTS
DnkjiuiUj kiln Type
The Essentials of Typography iSi
One space after punctuation.152
Quotation marks.153
Apostrophes.153
Little Quiz #4: Apostrophes.155
Dashes.156
Special characters.158
Accent marks.160
Capitals.161
Underlining.162
Kerning.163
Widows and orphans.164
Miscellaneous.165
Type ( Life) 167
Concord.168
Conflict.170
Contrast.172
Summary.174
Categories of Type i75
Oldstyle.176
Modern.177
Slab serif.178
Sans serif.179
Script.181
Decorative.182
Be conscious.183
Little Quiz #5: Categories of type.183
Little Quiz #6: Thick/thin transitions.184
Little Quiz #7: Serifs.185
Summary.186
8
CONTENTS
Type Contrasts 187
Size.188
Weight.192
Structure.196
Form.200
Direction.204
Color.208
Combine the contrasts.214
Summary.215
Little Quiz #8: Contrast or conflict.216
Little Quiz #9: Dos and don'ts.217
An exercise in combining contrasts.218
* /?ft! (\ has
Does it Make Sense? 219
The process.220
An exercise.221
Okay—redesign thisl.222
Answers Suggestions 223
Quiz answers.223
Designer Eye suggestions.223
Typefaces in this Book 229
Primary faces.229
Modern.229
Oldstyle.130
Slab serif.23o
Sans serif.231
Script.232
Ornaments.232
Decorative.233
Back matter 234
Mini-glossary.234
Resources.234
OpenType.235
9 |
| any_adam_object | 1 |
| author | Williams, Robin 1953- |
| author_GND | (DE-588)135633931 |
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| dewey-full | 686.2/252 686.22544536 686.2/25222 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 686 - Printing and related activities |
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| dewey-search | 686.2/252 686.22544536 686.2/252 22 |
| dewey-sort | 3686.2 3252 |
| dewey-tens | 680 - Manufacture of products for specific uses |
| discipline | Allgemeines Handwerk und Gewerbe / Verschiedene Technologien Kunst Informatik |
| edition | Fourth edition |
| format | Book |
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| id | DE-604.BV043176997 |
| illustrated | Illustrated |
| indexdate | 2025-01-30T13:00:55Z |
| institution | BVB |
| isbn | 9780133966152 0133966151 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028601050 |
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| physical | 239 Seiten Illustrationen |
| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | Peachpit Press |
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| spelling | Williams, Robin 1953- Verfasser (DE-588)135633931 aut The non-designer's design book design and typographic principles for the visual novice Robin Williams Fourth edition San Francisco, California Peachpit Press [2015] ©2015 239 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Deutsche Ausgabe unter dem Titel: Williams, Robin: Design & Typografie Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design (DE-588)4011510-0 gnd rswk-swf Desktop-Publishing (DE-588)4139389-2 gnd rswk-swf Typografie (DE-588)4136341-3 gnd rswk-swf Gestaltung (DE-588)4157139-3 gnd rswk-swf Layout (DE-588)4269003-1 gnd rswk-swf Design (DE-588)4011510-0 s Typografie (DE-588)4136341-3 s DE-604 Desktop-Publishing (DE-588)4139389-2 s Gestaltung (DE-588)4157139-3 s 1\p DE-604 Layout (DE-588)4269003-1 s 2\p DE-604 3\p DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028601050&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Williams, Robin 1953- The non-designer's design book design and typographic principles for the visual novice Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design (DE-588)4011510-0 gnd Desktop-Publishing (DE-588)4139389-2 gnd Typografie (DE-588)4136341-3 gnd Gestaltung (DE-588)4157139-3 gnd Layout (DE-588)4269003-1 gnd |
| subject_GND | (DE-588)4011510-0 (DE-588)4139389-2 (DE-588)4136341-3 (DE-588)4157139-3 (DE-588)4269003-1 |
| title | The non-designer's design book design and typographic principles for the visual novice |
| title_auth | The non-designer's design book design and typographic principles for the visual novice |
| title_exact_search | The non-designer's design book design and typographic principles for the visual novice |
| title_full | The non-designer's design book design and typographic principles for the visual novice Robin Williams |
| title_fullStr | The non-designer's design book design and typographic principles for the visual novice Robin Williams |
| title_full_unstemmed | The non-designer's design book design and typographic principles for the visual novice Robin Williams |
| title_short | The non-designer's design book |
| title_sort | the non designer s design book design and typographic principles for the visual novice |
| title_sub | design and typographic principles for the visual novice |
| topic | Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design (DE-588)4011510-0 gnd Desktop-Publishing (DE-588)4139389-2 gnd Typografie (DE-588)4136341-3 gnd Gestaltung (DE-588)4157139-3 gnd Layout (DE-588)4269003-1 gnd |
| topic_facet | Layout (Printing) Handbooks, manuals, etc. Graphic design (Typography) Graphic arts Design Desktop-Publishing Typografie Gestaltung Layout |
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