Review of marketing research, Volume 1:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Armonk, N.Y.
M.E. Sharpe
c2005
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Vol. 1. A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe -- The resource-advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan -- Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay Vol. 2. Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments |
| Beschreibung: | 1 Online-Ressource (1 v.) |
| ISBN: | 0765621215 9780765621214 |
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| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Vol. 1. A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe -- The resource-advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan -- Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay | ||
| 500 | |a Vol. 2. Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index | ||
| 500 | |a The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing research | |
| 700 | 1 | |a Malhotra, Naresh K. |e Sonstige |4 oth | |
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| id | DE-604.BV043170559 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:39Z |
| institution | BVB |
| isbn | 0765621215 9780765621214 |
| language | English |
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| publishDate | 2005 |
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| publisher | M.E. Sharpe |
| record_format | marc |
| spelling | Review of marketing research, Volume 1 Naresh K. Malhotra, editor Armonk, N.Y. M.E. Sharpe c2005 1 Online-Ressource (1 v.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Vol. 1. A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / Allison R. Johnson and David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Lan Xia and Kent B. Monroe -- The resource-advantage theory of competiiton : a review / Shelby D. Hunt and Robert M. Morgan -- Toward an integrated model of business performance / Sundar G Bharadwaj and Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo and Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay Vol. 2. Review of marketing research: some reflections / Naresh K. Malhotra -- Consumer action: automaticity, purposiveness, and self-regulation / Richard P. Bagozzi -- Looking through the crystal ball: affective forecasting and misforecasting in consumer behavior / Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park -- Consumer use of the internet in search for automobiles: literature review, a conceptual framework, and an empirical investigation / Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar -- Categorization: a review and an empirical investigation of the evaluation formation process / Gina L. Miller, Naresh K. Malhotra, and Tracey M. King -- Individual-level determinants of consumers' adoption and usage of technological innovations: a propositional inventory / Shun Yin Lam and A. Parasuraman -- The metrics imperative: making marketing matter / Donald R. Lehmann -- Multilevel, hierarchical linear models and marketing: this is not your adviser's OLS model / James L. Oakley, Dawn Iacobucci, and Adam Duhachek -- About the editor and contributors -- Index The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft Marketing research Malhotra, Naresh K. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199803 Aggregator Volltext |
| spellingShingle | Review of marketing research, Volume 1 BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft Marketing research |
| title | Review of marketing research, Volume 1 |
| title_auth | Review of marketing research, Volume 1 |
| title_exact_search | Review of marketing research, Volume 1 |
| title_full | Review of marketing research, Volume 1 Naresh K. Malhotra, editor |
| title_fullStr | Review of marketing research, Volume 1 Naresh K. Malhotra, editor |
| title_full_unstemmed | Review of marketing research, Volume 1 Naresh K. Malhotra, editor |
| title_short | Review of marketing research, Volume 1 |
| title_sort | review of marketing research volume 1 |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing research fast Wirtschaft Marketing research |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing research Wirtschaft |
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