Public information campaigns & opinion research: a handbook for the student & practitioner
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
SAGE
2002
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools |
| Beschreibung: | 1 Online-Ressource (xiv, 193 pages) |
| ISBN: | 0761964312 0857024531 1412932645 9780761964315 9780857024534 9781412932646 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043169034 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2002 |||| o||u| ||||||eng d | ||
| 020 | |a 0761964312 |9 0-7619-6431-2 | ||
| 020 | |a 0857024531 |c ebook |9 0-85702-453-1 | ||
| 020 | |a 1412932645 |c electronic bk. |9 1-4129-3264-5 | ||
| 020 | |a 9780761964315 |9 978-0-7619-6431-5 | ||
| 020 | |a 9780857024534 |c ebook |9 978-0-85702-453-4 | ||
| 020 | |a 9781412932646 |c electronic bk. |9 978-1-4129-3264-6 | ||
| 035 | |a (OCoLC)70774219 | ||
| 035 | |a (DE-599)BVBBV043169034 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 659.1/932 |2 21 | |
| 084 | |a MF 1200 |0 (DE-625)122659: |2 rvk | ||
| 084 | |a MF 1700 |0 (DE-625)122661: |2 rvk | ||
| 245 | 1 | 0 | |a Public information campaigns & opinion research |b a handbook for the student & practitioner |c edited by Hans-Dieter Klingemann and Andrea Röemmele |
| 246 | 1 | 3 | |a Public information campaigns and opinion research |
| 264 | 1 | |a London |b SAGE |c 2002 | |
| 300 | |a 1 Online-Ressource (xiv, 193 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele | ||
| 500 | |a Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools | ||
| 650 | 4 | |a Marketing politique | |
| 650 | 4 | |a Sondages d'opinion | |
| 650 | 4 | |a Communication politique | |
| 650 | 4 | |a Publicité-plaidoyer | |
| 650 | 4 | |a Campagnes publicitaires | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising campaigns |2 fast | |
| 650 | 7 | |a Advertising, Political |2 fast | |
| 650 | 7 | |a Advocacy advertising |2 fast | |
| 650 | 7 | |a Communication in politics |2 fast | |
| 650 | 7 | |a Political campaigns |2 fast | |
| 650 | 7 | |a Public opinion polls |2 fast | |
| 650 | 7 | |a Politieke communicatie |2 gtt | |
| 650 | 7 | |a Campagnes |2 gtt | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising, Political | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Public opinion polls | |
| 650 | 4 | |a Communication in politics | |
| 650 | 4 | |a Advocacy advertising | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 0 | 7 | |a Wahlpropaganda |0 (DE-588)4188928-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Politische Kommunikation |0 (DE-588)4134262-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Demoskopie |0 (DE-588)4011425-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Wahlpropaganda |0 (DE-588)4188928-9 |D s |
| 689 | 0 | 1 | |a Demoskopie |0 (DE-588)4011425-9 |D s |
| 689 | 0 | 2 | |a Politische Kommunikation |0 (DE-588)4134262-8 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Klingemann, Hans-Dieter |e Sonstige |4 oth | |
| 700 | 1 | |a Römmele, Andrea |e Sonstige |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 0-7619-6431-2 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 0-7619-6432-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-0-7619-6432-2 |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028593225 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175647301435392 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV043169034 |
| classification_rvk | MF 1200 MF 1700 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)70774219 (DE-599)BVBBV043169034 |
| dewey-full | 659.1/932 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/932 |
| dewey-search | 659.1/932 |
| dewey-sort | 3659.1 3932 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Politologie Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05452nmm a2200877zc 4500</leader><controlfield tag="001">BV043169034</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2002 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0761964312</subfield><subfield code="9">0-7619-6431-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0857024531</subfield><subfield code="c">ebook</subfield><subfield code="9">0-85702-453-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1412932645</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-4129-3264-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780761964315</subfield><subfield code="9">978-0-7619-6431-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857024534</subfield><subfield code="c">ebook</subfield><subfield code="9">978-0-85702-453-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781412932646</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-4129-3264-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)70774219</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043169034</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1/932</subfield><subfield code="2">21</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MF 1200</subfield><subfield code="0">(DE-625)122659:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">MF 1700</subfield><subfield code="0">(DE-625)122661:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Public information campaigns & opinion research</subfield><subfield code="b">a handbook for the student & practitioner</subfield><subfield code="c">edited by Hans-Dieter Klingemann and Andrea Röemmele</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Public information campaigns and opinion research</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">SAGE</subfield><subfield code="c">2002</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 193 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing politique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sondages d'opinion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication politique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité-plaidoyer</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Campagnes publicitaires</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising campaigns</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising, Political</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advocacy advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Communication in politics</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Political campaigns</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Public opinion polls</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Politieke communicatie</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Campagnes</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising, Political</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Political campaigns</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public opinion polls</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication in politics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advocacy advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising campaigns</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wahlpropaganda</subfield><subfield code="0">(DE-588)4188928-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Politische Kommunikation</subfield><subfield code="0">(DE-588)4134262-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Demoskopie</subfield><subfield code="0">(DE-588)4011425-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Wahlpropaganda</subfield><subfield code="0">(DE-588)4188928-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Demoskopie</subfield><subfield code="0">(DE-588)4011425-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Politische Kommunikation</subfield><subfield code="0">(DE-588)4134262-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Klingemann, Hans-Dieter</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Römmele, Andrea</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">0-7619-6431-2</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">0-7619-6432-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-0-7619-6432-2</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028593225</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043169034 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:37Z |
| institution | BVB |
| isbn | 0761964312 0857024531 1412932645 9780761964315 9780857024534 9781412932646 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028593225 |
| oclc_num | 70774219 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xiv, 193 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | SAGE |
| record_format | marc |
| spelling | Public information campaigns & opinion research a handbook for the student & practitioner edited by Hans-Dieter Klingemann and Andrea Röemmele Public information campaigns and opinion research London SAGE 2002 1 Online-Ressource (xiv, 193 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Information and communication campaigns : linking theory to practice / Katrin Voltmer and Andrea Römmele -- Modelling and evaluating public relations campaigns / Barbara Baerns and Juliana Raupp -- Towards a theory of campaigns : the role of opinion leaders / Michael Schenk and Thomas Döbler -- The importance of research in planning and developing communications campaigns : the UK government home office smoke alarms campaign / Malcolm Rigg -- Planning and implementing a national campaign : two campaigns by the National Farmers Union / Simon Rayner -- Public opinion information and campaign strategies : an American case study / Ronald L. Holzhacker -- Communicating 'Europe' : implications for multi-level governance in the European Union / Hans Dieter-Klingemann and Andrea Römmele -- Campaign practices and survey use in the European Commission : the Eurobarometer survey / Christine Pütz -- The role of survey research in international campaigns : what can be learnt from case studies? / Michele Corrado -- Effective campaign assessment : how to learn from your failures / Leon Ostergaard -- Using survey research to determine the effects of a campaign / Klaus Schönbach -- Using market research techniques to determine campaign effects / Rolf Pfleiderer -- Using survey research in campaigns : a summary and checklist for the student and campaign practitioner / Hans-Dieter Klingemann and Andrea Römmele Based upon the experiences of campaign practitioners and multidisciplinary insights, this handbook explains how to plan implement and measure public opinion using survey research and market research tools Marketing politique Sondages d'opinion Communication politique Publicité-plaidoyer Campagnes publicitaires BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Advertising, Political fast Advocacy advertising fast Communication in politics fast Political campaigns fast Public opinion polls fast Politieke communicatie gtt Campagnes gtt Wirtschaft Advertising, Political Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Demoskopie (DE-588)4011425-9 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Wahlpropaganda (DE-588)4188928-9 s Demoskopie (DE-588)4011425-9 s Politische Kommunikation (DE-588)4134262-8 s 2\p DE-604 Klingemann, Hans-Dieter Sonstige oth Römmele, Andrea Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-7619-6431-2 Erscheint auch als Druck-Ausgabe, Paperback 0-7619-6432-0 Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-6432-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Public information campaigns & opinion research a handbook for the student & practitioner Marketing politique Sondages d'opinion Communication politique Publicité-plaidoyer Campagnes publicitaires BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Advertising, Political fast Advocacy advertising fast Communication in politics fast Political campaigns fast Public opinion polls fast Politieke communicatie gtt Campagnes gtt Wirtschaft Advertising, Political Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns Wahlpropaganda (DE-588)4188928-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd Demoskopie (DE-588)4011425-9 gnd |
| subject_GND | (DE-588)4188928-9 (DE-588)4134262-8 (DE-588)4011425-9 (DE-588)4143413-4 |
| title | Public information campaigns & opinion research a handbook for the student & practitioner |
| title_alt | Public information campaigns and opinion research |
| title_auth | Public information campaigns & opinion research a handbook for the student & practitioner |
| title_exact_search | Public information campaigns & opinion research a handbook for the student & practitioner |
| title_full | Public information campaigns & opinion research a handbook for the student & practitioner edited by Hans-Dieter Klingemann and Andrea Röemmele |
| title_fullStr | Public information campaigns & opinion research a handbook for the student & practitioner edited by Hans-Dieter Klingemann and Andrea Röemmele |
| title_full_unstemmed | Public information campaigns & opinion research a handbook for the student & practitioner edited by Hans-Dieter Klingemann and Andrea Röemmele |
| title_short | Public information campaigns & opinion research |
| title_sort | public information campaigns opinion research a handbook for the student practitioner |
| title_sub | a handbook for the student & practitioner |
| topic | Marketing politique Sondages d'opinion Communication politique Publicité-plaidoyer Campagnes publicitaires BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Advertising, Political fast Advocacy advertising fast Communication in politics fast Political campaigns fast Public opinion polls fast Politieke communicatie gtt Campagnes gtt Wirtschaft Advertising, Political Political campaigns Public opinion polls Communication in politics Advocacy advertising Advertising campaigns Wahlpropaganda (DE-588)4188928-9 gnd Politische Kommunikation (DE-588)4134262-8 gnd Demoskopie (DE-588)4011425-9 gnd |
| topic_facet | Marketing politique Sondages d'opinion Communication politique Publicité-plaidoyer Campagnes publicitaires BUSINESS & ECONOMICS / Advertising & Promotion Advertising campaigns Advertising, Political Advocacy advertising Communication in politics Political campaigns Public opinion polls Politieke communicatie Campagnes Wirtschaft Wahlpropaganda Politische Kommunikation Demoskopie Aufsatzsammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251517 |
| work_keys_str_mv | AT klingemannhansdieter publicinformationcampaignsopinionresearchahandbookforthestudentpractitioner AT rommeleandrea publicinformationcampaignsopinionresearchahandbookforthestudentpractitioner AT klingemannhansdieter publicinformationcampaignsandopinionresearch AT rommeleandrea publicinformationcampaignsandopinionresearch |