Understanding media economics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Sage
2002
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [175]-180) and index Cover; Contents; Chapter 1 -- Introduction to Media Economics; Chapter 2 -- Corporate Strategies; Chapter 3 -- Economics of Advertising; Chapter 4 -- Television Broadcasting; Chapter 5 -- Television Production; Chapter 6 -- The International Film Industry; Chapter 7 -- Print Media; Chapter 8 -- New Media; Chapter 9 -- Media Economics and Public Policy; References; Index An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated |
| Beschreibung: | 1 Online-Ressource (vii, 184 p.) |
| ISBN: | 0761968741 141293186X 9780761968740 9781412931861 |
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| 500 | |a Includes bibliographical references (p. [175]-180) and index | ||
| 500 | |a Cover; Contents; Chapter 1 -- Introduction to Media Economics; Chapter 2 -- Corporate Strategies; Chapter 3 -- Economics of Advertising; Chapter 4 -- Television Broadcasting; Chapter 5 -- Television Production; Chapter 6 -- The International Film Industry; Chapter 7 -- Print Media; Chapter 8 -- New Media; Chapter 9 -- Media Economics and Public Policy; References; Index | ||
| 500 | |a An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Doyle, Gillian |
| author_facet | Doyle, Gillian |
| author_role | aut |
| author_sort | Doyle, Gillian |
| author_variant | g d gd |
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| bvnumber | BV043166051 |
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| dewey-ones | 338 - Production |
| dewey-raw | 338.4/730223 |
| dewey-search | 338.4/730223 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:31Z |
| institution | BVB |
| isbn | 0761968741 141293186X 9780761968740 9781412931861 |
| language | English |
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| spelling | Doyle, Gillian Verfasser aut Understanding media economics Gillian Doyle London Sage 2002 1 Online-Ressource (vii, 184 p.) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (p. [175]-180) and index Cover; Contents; Chapter 1 -- Introduction to Media Economics; Chapter 2 -- Corporate Strategies; Chapter 3 -- Economics of Advertising; Chapter 4 -- Television Broadcasting; Chapter 5 -- Television Production; Chapter 6 -- The International Film Industry; Chapter 7 -- Print Media; Chapter 8 -- New Media; Chapter 9 -- Media Economics and Public Policy; References; Index An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated Médias / Aspect économique BUSINESS & ECONOMICS / Industries / Service bisacsh Massamediaindustrie gtt Mass media / Economic aspects fast Massenmedien swd Medienökonomie swd Werbung swd Médias / Aspect économique rvm Industrie Massenmedien Wirtschaft Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Medienökonomie (DE-588)4623124-9 gnd rswk-swf 1\p (DE-588)4017102-4 Film gnd-content Medienökonomie (DE-588)4623124-9 s Massenmedien (DE-588)4037877-9 s Werbung (DE-588)4065541-6 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-7619-6875-X Erscheint auch als Druck-Ausgabe, Paperback 978-0-7619-6875-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=251315 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Doyle, Gillian Understanding media economics Médias / Aspect économique BUSINESS & ECONOMICS / Industries / Service bisacsh Massamediaindustrie gtt Mass media / Economic aspects fast Massenmedien swd Medienökonomie swd Werbung swd Médias / Aspect économique rvm Industrie Massenmedien Wirtschaft Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Werbung (DE-588)4065541-6 gnd Medienökonomie (DE-588)4623124-9 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4065541-6 (DE-588)4623124-9 (DE-588)4017102-4 |
| title | Understanding media economics |
| title_auth | Understanding media economics |
| title_exact_search | Understanding media economics |
| title_full | Understanding media economics Gillian Doyle |
| title_fullStr | Understanding media economics Gillian Doyle |
| title_full_unstemmed | Understanding media economics Gillian Doyle |
| title_short | Understanding media economics |
| title_sort | understanding media economics |
| topic | Médias / Aspect économique BUSINESS & ECONOMICS / Industries / Service bisacsh Massamediaindustrie gtt Mass media / Economic aspects fast Massenmedien swd Medienökonomie swd Werbung swd Médias / Aspect économique rvm Industrie Massenmedien Wirtschaft Mass media Economic aspects Massenmedien (DE-588)4037877-9 gnd Werbung (DE-588)4065541-6 gnd Medienökonomie (DE-588)4623124-9 gnd |
| topic_facet | Médias / Aspect économique BUSINESS & ECONOMICS / Industries / Service Massamediaindustrie Mass media / Economic aspects Massenmedien Medienökonomie Werbung Industrie Wirtschaft Mass media Economic aspects Film |
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