The brave new service strategy: aligning customer relationships, market strategies, and business structures
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Bibliographic Details
Main Author: Gutek, Barbara A. (Author)
Format: Electronic eBook
Language:English
Published: New York AMACOM ©2000
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references and index
Chapter 1 - Service Businesses: Successful but Still Merely Adequate? - 1 -- - Chapter 2 - Encounters and Relationships: Understanding the Changing Structure of Service - 25 -- - Chapter 3 - Customers, Organizations, and Providers: Managing the Links of the Brave New Service - 60 -- - Chapter 4 - Encounter Businesses: Devising Processes, Designing Jobs, and Creating Encounters - 89 -- - Chapter 5 - Machine Providers: Managing the Automated Service Process - 128 -- - Chapter 6 - From Pseudo-Relationships to Enhanced Encounters: Forging the Customer-Organization Link - 159 -- - Chapter 7 - Relationship Businesses: Using the Original Service Model - 188 -- - Chapter 8 - Using Technology: Building Profits and Pleasing Customers - 217 -- - Chapter 9 - Service Within, Outside, and Between Organizations: Creating Ties That Bind - 246 -- - Chapter 10 - Brave New Service Strategy: Creating Satisfied Customers, Successful Organizations, and Effective Providers - 272
Physical Description:1 Online-Ressource (xvi, 316 pages)
ISBN:0585317747
9780585317748

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