The brave new service strategy: aligning customer relationships, market strategies, and business structures
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Bibliographische Detailangaben
1. Verfasser: Gutek, Barbara A. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York AMACOM ©2000
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes bibliographical references and index
Chapter 1 - Service Businesses: Successful but Still Merely Adequate? - 1 -- - Chapter 2 - Encounters and Relationships: Understanding the Changing Structure of Service - 25 -- - Chapter 3 - Customers, Organizations, and Providers: Managing the Links of the Brave New Service - 60 -- - Chapter 4 - Encounter Businesses: Devising Processes, Designing Jobs, and Creating Encounters - 89 -- - Chapter 5 - Machine Providers: Managing the Automated Service Process - 128 -- - Chapter 6 - From Pseudo-Relationships to Enhanced Encounters: Forging the Customer-Organization Link - 159 -- - Chapter 7 - Relationship Businesses: Using the Original Service Model - 188 -- - Chapter 8 - Using Technology: Building Profits and Pleasing Customers - 217 -- - Chapter 9 - Service Within, Outside, and Between Organizations: Creating Ties That Bind - 246 -- - Chapter 10 - Brave New Service Strategy: Creating Satisfied Customers, Successful Organizations, and Effective Providers - 272
Beschreibung:1 Online-Ressource (xvi, 316 pages)
ISBN:0585317747
9780585317748

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