Mahajan, G. (2007). Customer value investment: Formula for sustained business success. Response Books.
Chicago-Zitierstil (17. Ausg.)Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. New Delhi, India: Response Books, 2007.
MLA-Zitierstil (9. Ausg.)Mahajan, Gautam. Customer Value Investment: Formula for Sustained Business Success. Response Books, 2007.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.