Customer value investment: formula for sustained business success
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Bibliographische Detailangaben
1. Verfasser: Mahajan, Gautam (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New Delhi, India Response Books 2007
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes bibliographical references and index
Cover; Contents; Foreword; Introduction; The Awakening; The Focusing; The Touching; The Understanding; The Creating; The Encircling; The Comparing; The Strategizing; The Reckoning; The Implementing; The Concluding; Index; About The Author
The Customer is the ultimate driver of a business. Customers buy products and. services that give them more value and this value is what gives one company the. winning edge over another. Using the unique Customer-in-Center concept, this pathbreaking book explains. how investing in Customer Value can increase the market share and profitability. of a company. It shows companies how they can be driven by Customers and their. needs, and how sustained business success can be achieved through Customer Value. Investment. In addition to clearly explaining key terms and basic concepts?insightfully. ill
Beschreibung:1 Online-Ressource (xix, 187 p.)
ISBN:8178299852
9788178299853

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