All-out for victory!: magazine advertising and the World War II home front
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Bibliographic Details
Main Author: Jones, John Bush (Author)
Format: Electronic eBook
Language:English
Published: Waltham, Mass. Brandeis University Press c2009
Subjects:
Online Access:FAW01
FAW02
Volltext
Item Description:Includes bibliographical references (p. [297]-298) and index
"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow
A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations
Physical Description:1 Online-Ressource (xi, 314 p.)
ISBN:1584658339
9781584658337

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