All-out for victory!: magazine advertising and the World War II home front
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Bibliographische Detailangaben
1. Verfasser: Jones, John Bush (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Waltham, Mass. Brandeis University Press c2009
Schlagworte:
Online-Zugang:FAW01
FAW02
Volltext
Beschreibung:Includes bibliographical references (p. [297]-298) and index
"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow
A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations
Beschreibung:1 Online-Ressource (xi, 314 p.)
ISBN:1584658339
9781584658337

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