The language of success: business writing that informs, persuades, and gets results
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
c2008
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes index Includes bibliographical references and index 1. Introduction -- Where we're going and why the trip is worth taking -- Igniting firestorms -- Screaming in print -- Living in the midst of revolution -- Eight tips for creating successful e-mail -- Moving beyond the mechanical -- 2. The problem : how fluff, guff, geek, and weasel ruin your writing -- Language : the medium of business -- The language of success -- Four languages that don't work -- Fluff -- Guff -- Geek -- Weasel -- Is clear writing a lost art? -- 3. The principles : modern methods in business writing -- Write the way you speak -- Respect the medium -- The core principles of the language of success -- Clarity -- Conciseness -- Correctness -- Suitability for the audience -- Suitability for the purpose -- Purposes and patterns for the whole message -- Writing to inform -- Writing to evaluate -- Writing to persuade -- 4. The practice : real-world applications of the language of success -- Writing to inform -- Simple announcements -- Giving instructions -- Answering questions -- Project updates and summaries -- Clarifying information -- Writing to evaluate -- Comparison and contrast -- Definition and classification -- Offering an informed opinion -- Competitive analysis -- Performance appraisals -- Writing to motivate -- Making a request -- Instructing -- Reprimanding -- Communicating with employees : morale -- Communicating with suppliers : responsiveness -- Communicating with customers : loyalty -- Communicating with investors : commitment -- Communicating bad news -- Writing to persuade -- Cold call messages, introducing yourself and your company -- Setting a meeting -- Following up from a meeting -- Announcing a new product or service -- Responding to a request for information -- Checking on customer satisfaction -- Nurture messages -- Recommendations and proposals -- Presenting a new idea to management or colleagues -- 5. Your potential Master the elusive art of clear, concise, and effective writing |
| Beschreibung: | 1 Online-Ressource (xi, 209 p.) |
| ISBN: | 0814409733 081447473X 9780814409732 9780814474730 |
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| 245 | 1 | 0 | |a The language of success |b business writing that informs, persuades, and gets results |c Tom Sant |
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| 500 | |a Includes index | ||
| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Sant, Tom |
| author_facet | Sant, Tom |
| author_role | aut |
| author_sort | Sant, Tom |
| author_variant | t s ts |
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| dewey-full | 658.4/53 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/53 |
| dewey-search | 658.4/53 |
| dewey-sort | 3658.4 253 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043158489 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:17Z |
| institution | BVB |
| isbn | 0814409733 081447473X 9780814409732 9780814474730 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028582680 |
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| physical | 1 Online-Ressource (xi, 209 p.) |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | AMACOM |
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| spelling | Sant, Tom Verfasser aut The language of success business writing that informs, persuades, and gets results Tom Sant New York AMACOM c2008 1 Online-Ressource (xi, 209 p.) txt rdacontent c rdamedia cr rdacarrier Includes index Includes bibliographical references and index 1. Introduction -- Where we're going and why the trip is worth taking -- Igniting firestorms -- Screaming in print -- Living in the midst of revolution -- Eight tips for creating successful e-mail -- Moving beyond the mechanical -- 2. The problem : how fluff, guff, geek, and weasel ruin your writing -- Language : the medium of business -- The language of success -- Four languages that don't work -- Fluff -- Guff -- Geek -- Weasel -- Is clear writing a lost art? -- 3. The principles : modern methods in business writing -- Write the way you speak -- Respect the medium -- The core principles of the language of success -- Clarity -- Conciseness -- Correctness -- Suitability for the audience -- Suitability for the purpose -- Purposes and patterns for the whole message -- Writing to inform -- Writing to evaluate -- Writing to persuade -- 4. The practice : real-world applications of the language of success -- Writing to inform -- Simple announcements -- Giving instructions -- Answering questions -- Project updates and summaries -- Clarifying information -- Writing to evaluate -- Comparison and contrast -- Definition and classification -- Offering an informed opinion -- Competitive analysis -- Performance appraisals -- Writing to motivate -- Making a request -- Instructing -- Reprimanding -- Communicating with employees : morale -- Communicating with suppliers : responsiveness -- Communicating with customers : loyalty -- Communicating with investors : commitment -- Communicating bad news -- Writing to persuade -- Cold call messages, introducing yourself and your company -- Setting a meeting -- Following up from a meeting -- Announcing a new product or service -- Responding to a request for information -- Checking on customer satisfaction -- Nurture messages -- Recommendations and proposals -- Presenting a new idea to management or colleagues -- 5. Your potential Master the elusive art of clear, concise, and effective writing BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Business writing fast Wirtschaft Business writing Business communication http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=217245 Aggregator Volltext |
| spellingShingle | Sant, Tom The language of success business writing that informs, persuades, and gets results BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Business writing fast Wirtschaft Business writing Business communication |
| title | The language of success business writing that informs, persuades, and gets results |
| title_auth | The language of success business writing that informs, persuades, and gets results |
| title_exact_search | The language of success business writing that informs, persuades, and gets results |
| title_full | The language of success business writing that informs, persuades, and gets results Tom Sant |
| title_fullStr | The language of success business writing that informs, persuades, and gets results Tom Sant |
| title_full_unstemmed | The language of success business writing that informs, persuades, and gets results Tom Sant |
| title_short | The language of success |
| title_sort | the language of success business writing that informs persuades and gets results |
| title_sub | business writing that informs, persuades, and gets results |
| topic | BUSINESS & ECONOMICS / Business Communication / General bisacsh Business communication fast Business writing fast Wirtschaft Business writing Business communication |
| topic_facet | BUSINESS & ECONOMICS / Business Communication / General Business communication Business writing Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=217245 |
| work_keys_str_mv | AT santtom thelanguageofsuccessbusinesswritingthatinformspersuadesandgetsresults |