Mastering technical sales: the sales engineer's handbook
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Bibliographische Detailangaben
1. Verfasser: Care, John, (Managing director of Mastering Technical Sales LLC) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Boston, MA Artech House 2008
Ausgabe:2nd ed
Schriftenreihe:Artech House technology management and professional development library
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes index
This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more
Beschreibung:1 Online-Ressource (xviii, 340 pages)
ISBN:1596933402
9781596933392
9781596933408

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