Creating the corporate soul: the rise of public relations and corporate imagery in American big business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley
University of California Press
©1998
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 369-440) and index "Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket Confessions And Rebuttals: The Plight Of The Soulless Corporation -- - ATandT: The Vision Of A Loved Monopoly -- - Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- - A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- - To Be An Institution: The Service Ideal And The Institutional Style -- - The 1930s: Save The System -- - The Corporations Come To The Fair: The Visit To The Factory Transformed -- - Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- - Conclusion: Like a Good Neighbor |
| Beschreibung: | 1 Online-Ressource (xi, 461 pages) |
| ISBN: | 0520087194 0520926234 0585301204 9780520087194 9780520926233 9780585301204 |
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Datensatz im Suchindex
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| author | Marchand, Roland |
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| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/85 |
| dewey-search | 659.2/85 |
| dewey-sort | 3659.2 285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1900-1998 swd Geschichte 1900-1998 gnd |
| era_facet | Geschichte 1900-1998 |
| format | Electronic eBook |
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| spelling | Marchand, Roland Verfasser aut Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand Berkeley University of California Press ©1998 1 Online-Ressource (xi, 461 pages) txt rdacontent c rdamedia cr rdacarrier Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references (pages 369-440) and index "Over the course of the twentieth century the popular perception of America's giant corporations has undergone an astonishing change. Condemned as dangerous leviathans in the century's first decades, by 1945 major corporations had become respected, even revered, institutions. Roland Marchand's book tells how large companies such as AT & T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that their size and influence posed no threat to democracy or American values." "Marchand traces this important transformation in the culture of capitalism by offering a series of fascinating case studies of such corporate giants as General Motors, General Electric, Metropolitan Life Insurance, Du Pont Chemicals, and Ford Motors."--Jacket Confessions And Rebuttals: The Plight Of The Soulless Corporation -- - ATandT: The Vision Of A Loved Monopoly -- - Corporate Morale In War And Peace: Advocacy, Industrial Statesmanship, And Humanization -- - A "Corporation Consciousness": General Motors, General Electric, And The Bruce Barton Formula -- - To Be An Institution: The Service Ideal And The Institutional Style -- - The 1930s: Save The System -- - The Corporations Come To The Fair: The Visit To The Factory Transformed -- - Little Towns And Big Corporations: The Wartime Imagery Of A Nation United -- - Conclusion: Like a Good Neighbor Geschichte 1900-1998 swd Geschichte 1900-1998 gnd rswk-swf Entreprises / Image / États-Unis / Histoire Entreprises / Relations publiques / États-Unis / Histoire Grandes entreprises / États-Unis / Histoire Publicité / États-Unis / Histoire BUSINESS & ECONOMICS / Public Relations bisacsh Advertising fast Big business fast Corporate image fast Corporations / Public relations fast Public relations gtt Corporate image gtt Internationale ondernemingen gtt Großbetrieb swd Corporate Identity swd Öffentlichkeitsarbeit swd Geschichte Multinationales Unternehmen Wirtschaft Corporate image United States History Corporations Public relations United States History Big business United States History Advertising United States History Corporate Identity (DE-588)4193565-2 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Großbetrieb (DE-588)4022149-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Großbetrieb (DE-588)4022149-0 s Corporate Identity (DE-588)4193565-2 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Geschichte 1900-1998 z 1\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=6825 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Marchand, Roland Creating the corporate soul the rise of public relations and corporate imagery in American big business Entreprises / Image / États-Unis / Histoire Entreprises / Relations publiques / États-Unis / Histoire Grandes entreprises / États-Unis / Histoire Publicité / États-Unis / Histoire BUSINESS & ECONOMICS / Public Relations bisacsh Advertising fast Big business fast Corporate image fast Corporations / Public relations fast Public relations gtt Corporate image gtt Internationale ondernemingen gtt Großbetrieb swd Corporate Identity swd Öffentlichkeitsarbeit swd Geschichte Multinationales Unternehmen Wirtschaft Corporate image United States History Corporations Public relations United States History Big business United States History Advertising United States History Corporate Identity (DE-588)4193565-2 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Großbetrieb (DE-588)4022149-0 gnd |
| subject_GND | (DE-588)4193565-2 (DE-588)4043188-5 (DE-588)4022149-0 (DE-588)4078704-7 |
| title | Creating the corporate soul the rise of public relations and corporate imagery in American big business |
| title_auth | Creating the corporate soul the rise of public relations and corporate imagery in American big business |
| title_exact_search | Creating the corporate soul the rise of public relations and corporate imagery in American big business |
| title_full | Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand |
| title_fullStr | Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand |
| title_full_unstemmed | Creating the corporate soul the rise of public relations and corporate imagery in American big business Roland Marchand |
| title_short | Creating the corporate soul |
| title_sort | creating the corporate soul the rise of public relations and corporate imagery in american big business |
| title_sub | the rise of public relations and corporate imagery in American big business |
| topic | Entreprises / Image / États-Unis / Histoire Entreprises / Relations publiques / États-Unis / Histoire Grandes entreprises / États-Unis / Histoire Publicité / États-Unis / Histoire BUSINESS & ECONOMICS / Public Relations bisacsh Advertising fast Big business fast Corporate image fast Corporations / Public relations fast Public relations gtt Corporate image gtt Internationale ondernemingen gtt Großbetrieb swd Corporate Identity swd Öffentlichkeitsarbeit swd Geschichte Multinationales Unternehmen Wirtschaft Corporate image United States History Corporations Public relations United States History Big business United States History Advertising United States History Corporate Identity (DE-588)4193565-2 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Großbetrieb (DE-588)4022149-0 gnd |
| topic_facet | Entreprises / Image / États-Unis / Histoire Entreprises / Relations publiques / États-Unis / Histoire Grandes entreprises / États-Unis / Histoire Publicité / États-Unis / Histoire BUSINESS & ECONOMICS / Public Relations Advertising Big business Corporate image Corporations / Public relations Public relations Internationale ondernemingen Großbetrieb Corporate Identity Öffentlichkeitsarbeit Geschichte Multinationales Unternehmen Wirtschaft Corporate image United States History Corporations Public relations United States History Big business United States History Advertising United States History USA |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=6825 |
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