Branded customer service: the new competitive edge
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
San Francisco, CA
Berrett-Koehler
©2004
|
| Edition: | 1st ed |
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Includes bibliographical references (pages 243-2445) and index Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service |
| Physical Description: | 1 Online-Ressource (xii, 259 pages) |
| ISBN: | 1576752984 1576758869 1609943236 9781576752982 9781576758861 9781609943233 |
Staff View
MARC
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| dewey-full | 658.8/12 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/12 |
| dewey-search | 658.8/12 |
| dewey-sort | 3658.8 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| spelling | Barlow, Janelle Verfasser aut Branded customer service the new competitive edge Janelle Barlow and Paul Stewart 1st ed San Francisco, CA Berrett-Koehler ©2004 1 Online-Ressource (xii, 259 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 243-2445) and index Foreword; Acknowledgments; Introduction: On-Brand or Off-Brand; Part I: Linking the Big World of Branding to Customer Service; Part II: Embedding On-Brand Service into Your Organizational DNA; Part III: The Branded Customer Service Toolbox; Final Thoughts; Notes; Bibliography; Index; About the Authors The author of the bestselling "A Complaint Is a Gift" explores building band equity through enhanced and focused customer service BUSINESS & ECONOMICS / Customer Relations bisacsh Brand name products fast Business names fast Customer services fast Klantenservice gtt Merknamen gtt Wirtschaft Customer services Business names Brand name products Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Stewart, Paul Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=290805 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barlow, Janelle Branded customer service the new competitive edge BUSINESS & ECONOMICS / Customer Relations bisacsh Brand name products fast Business names fast Customer services fast Klantenservice gtt Merknamen gtt Wirtschaft Customer services Business names Brand name products Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Branded customer service the new competitive edge |
| title_auth | Branded customer service the new competitive edge |
| title_exact_search | Branded customer service the new competitive edge |
| title_full | Branded customer service the new competitive edge Janelle Barlow and Paul Stewart |
| title_fullStr | Branded customer service the new competitive edge Janelle Barlow and Paul Stewart |
| title_full_unstemmed | Branded customer service the new competitive edge Janelle Barlow and Paul Stewart |
| title_short | Branded customer service |
| title_sort | branded customer service the new competitive edge |
| title_sub | the new competitive edge |
| topic | BUSINESS & ECONOMICS / Customer Relations bisacsh Brand name products fast Business names fast Customer services fast Klantenservice gtt Merknamen gtt Wirtschaft Customer services Business names Brand name products Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Customer Relations Brand name products Business names Customer services Klantenservice Merknamen Wirtschaft Markenpolitik |
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