Strategic issues management: organizations and public policy challenges
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Bibliographische Detailangaben
1. Verfasser: Heath, Robert L., (Robert Lawrence) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Los Angeles Sage Publications c2009
Ausgabe:2nd ed
Schlagworte:
Online-Zugang:FAW01
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Beschreibung:Includes bibliographical references (p. 373-404) and index
A foundation of community -- Historical foundations -- Scouting the terrain -- Corporate social responsibility (CSR) -- Special interest activists as foes or allies -- Issues communication -- Obligations and constraints on issues communication -- Issues management and crisis communication -- Issues management and risk communication -- Brand equity and organizational reputation
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website
Beschreibung:1 Online-Ressource (xii, 412 p.)
ISBN:144165514X
9781441655141

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