Gospe, M. (2008). Marketing campaign development: What marketing executives need to know about architecting global integrated marketing campaigns. HappyAbout.info.
Chicago-Zitierstil (17. Ausg.)Gospe, Mike. Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns. Cupertino, CA: HappyAbout.info, 2008.
MLA-Zitierstil (9. Ausg.)Gospe, Mike. Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns. HappyAbout.info, 2008.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.