Marketing campaign development: what marketing executives need to know about architecting global integrated marketing campaigns
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cupertino, CA
HappyAbout.info
c2008
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | 1 Online-Ressource (xiv, 161 p.) |
| ISBN: | 1600050786 9781600050787 |
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| 650 | 4 | |a Wirtschaft | |
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| 650 | 4 | |a Marketing | |
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| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV043152441 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:05Z |
| institution | BVB |
| isbn | 1600050786 9781600050787 |
| language | English |
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| oclc_num | 244016719 |
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| physical | 1 Online-Ressource (xiv, 161 p.) |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | HappyAbout.info |
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| spelling | Gospe, Mike Verfasser aut Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns by Mike Gospe Cupertino, CA HappyAbout.info c2008 1 Online-Ressource (xiv, 161 p.) txt rdacontent c rdamedia cr rdacarrier BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Communication in marketing fast Marketing fast Wirtschaft Advertising campaigns Marketing Communication in marketing http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=227549 Aggregator Volltext |
| spellingShingle | Gospe, Mike Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Communication in marketing fast Marketing fast Wirtschaft Advertising campaigns Marketing Communication in marketing |
| title | Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns |
| title_auth | Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns |
| title_exact_search | Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns |
| title_full | Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns by Mike Gospe |
| title_fullStr | Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns by Mike Gospe |
| title_full_unstemmed | Marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns by Mike Gospe |
| title_short | Marketing campaign development |
| title_sort | marketing campaign development what marketing executives need to know about architecting global integrated marketing campaigns |
| title_sub | what marketing executives need to know about architecting global integrated marketing campaigns |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising campaigns fast Communication in marketing fast Marketing fast Wirtschaft Advertising campaigns Marketing Communication in marketing |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising campaigns Communication in marketing Marketing Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=227549 |
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