Cracking the code: how to win hearts, change minds, and restore America's original vision
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Bibliographische Detailangaben
1. Verfasser: Hartmann, Thom (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco, Calif. Berrett-Koehler Publishers 2007
Ausgabe:1st ed
Schlagworte:
Online-Zugang:FAW01
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Volltext
Beschreibung:Includes bibliographical references and index
Telling your story -- Feeling comes first -- The meaning of a communication is the response you get -- The map is not the territory
Millions of working Americans talk, act, and vote as if their economic interests match those of the mega-wealthy, multinational corporations, and the politicians who do their bidding. How did this happen? This work argues that the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication
Beschreibung:1 Online-Ressource (223 pages)
ISBN:1435699718
1576755339
1576755487
1576756270
9781435699717
9781576755334
9781576755488
9781576756270

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