Web advertising: new forms of communication on the Internet
Gespeichert in:
1. Verfasser: | |
---|---|
Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Amsterdam
John Benjamins Pub.
©2004
|
Schriftenreihe: | Pragmatics & beyond
131 |
Schlagworte: | |
Online-Zugang: | FAW01 FAW02 Volltext |
Beschreibung: | Includes bibliographical references and index |
Beschreibung: | 1 Online-Ressource (xiv, 227 pages) |
ISBN: | 1423772393 9781423772392 |
Internformat
MARC
LEADER | 00000nmm a2200000zcb4500 | ||
---|---|---|---|
001 | BV043152004 | ||
003 | DE-604 | ||
005 | 20230314 | ||
006 | a m||| 00||| | ||
007 | cr|uuu---uuuuu | ||
008 | 151126s2004 |||| o||u| ||||||eng d | ||
020 | |a 1423772393 |9 1-4237-7239-3 | ||
020 | |a 9781423772392 |9 978-1-4237-7239-2 | ||
035 | |a (OCoLC)69194499 | ||
035 | |a (DE-599)BVBBV043152004 | ||
040 | |a DE-604 |b ger |e aacr | ||
041 | 0 | |a eng | |
049 | |a DE-1046 |a DE-1047 | ||
082 | 0 | |a 659.14/4 |2 22 | |
100 | 1 | |a Janoschka, Anja |e Verfasser |0 (DE-588)1186076011 |4 aut | |
245 | 1 | 0 | |a Web advertising |b new forms of communication on the Internet |c Anja Janoschka |
264 | 1 | |a Amsterdam |b John Benjamins Pub. |c ©2004 | |
300 | |a 1 Online-Ressource (xiv, 227 pages) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
490 | 1 | |a Pragmatics & beyond |v new ser., 131 | |
500 | |a Includes bibliographical references and index | ||
650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
650 | 7 | |a Internet advertising |2 fast | |
650 | 7 | |a Internet marketing |2 fast | |
650 | 7 | |a Reclame |2 gtt | |
650 | 7 | |a World wide web |2 gtt | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Internet advertising | |
650 | 4 | |a Internet marketing | |
650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Online-Werbung |0 (DE-588)7636951-1 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
689 | 0 | 0 | |a Internet |0 (DE-588)4308416-3 |D s |
689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
689 | 0 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
689 | 0 | |8 2\p |5 DE-604 | |
689 | 1 | 0 | |a Internet |0 (DE-588)4308416-3 |D s |
689 | 1 | 1 | |a Online-Werbung |0 (DE-588)7636951-1 |D s |
689 | 1 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
689 | 1 | |8 3\p |5 DE-604 | |
689 | 2 | 0 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
689 | 2 | |8 4\p |5 DE-604 | |
830 | 0 | |a Pragmatics & beyond |v 131 |w (DE-604)BV043595725 |9 131 | |
856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669 |x Aggregator |3 Volltext |
912 | |a ZDB-4-EBA | ||
999 | |a oai:aleph.bib-bvb.de:BVB01-028576195 | ||
883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext |
Datensatz im Suchindex
_version_ | 1804175612826353664 |
---|---|
any_adam_object | |
author | Janoschka, Anja |
author_GND | (DE-588)1186076011 |
author_facet | Janoschka, Anja |
author_role | aut |
author_sort | Janoschka, Anja |
author_variant | a j aj |
building | Verbundindex |
bvnumber | BV043152004 |
collection | ZDB-4-EBA |
ctrlnum | (OCoLC)69194499 (DE-599)BVBBV043152004 |
dewey-full | 659.14/4 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.14/4 |
dewey-search | 659.14/4 |
dewey-sort | 3659.14 14 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03033nmm a2200709zcb4500</leader><controlfield tag="001">BV043152004</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230314 </controlfield><controlfield tag="006">a m||| 00||| </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2004 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1423772393</subfield><subfield code="9">1-4237-7239-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781423772392</subfield><subfield code="9">978-1-4237-7239-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)69194499</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043152004</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.14/4</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Janoschka, Anja</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1186076011</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Web advertising</subfield><subfield code="b">new forms of communication on the Internet</subfield><subfield code="c">Anja Janoschka</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam</subfield><subfield code="b">John Benjamins Pub.</subfield><subfield code="c">©2004</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xiv, 227 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Pragmatics & beyond</subfield><subfield code="v">new ser., 131</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Advertising & Promotion</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet advertising</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">World wide web</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Pragmatics & beyond</subfield><subfield code="v">131</subfield><subfield code="w">(DE-604)BV043595725</subfield><subfield code="9">131</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028576195</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
genre_facet | Hochschulschrift |
id | DE-604.BV043152004 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T07:19:04Z |
institution | BVB |
isbn | 1423772393 9781423772392 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028576195 |
oclc_num | 69194499 |
open_access_boolean | |
owner | DE-1046 DE-1047 |
owner_facet | DE-1046 DE-1047 |
physical | 1 Online-Ressource (xiv, 227 pages) |
psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
publishDate | 2004 |
publishDateSearch | 2004 |
publishDateSort | 2004 |
publisher | John Benjamins Pub. |
record_format | marc |
series | Pragmatics & beyond |
series2 | Pragmatics & beyond |
spelling | Janoschka, Anja Verfasser (DE-588)1186076011 aut Web advertising new forms of communication on the Internet Anja Janoschka Amsterdam John Benjamins Pub. ©2004 1 Online-Ressource (xiv, 227 pages) txt rdacontent c rdamedia cr rdacarrier Pragmatics & beyond new ser., 131 Includes bibliographical references and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Internet advertising fast Internet marketing fast Reclame gtt World wide web gtt Wirtschaft Internet advertising Internet marketing Internet (DE-588)4308416-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf 1\p (DE-588)4113937-9 Hochschulschrift gnd-content Internet (DE-588)4308416-3 s Werbung (DE-588)4065541-6 s Kommunikation (DE-588)4031883-7 s 2\p DE-604 Online-Werbung (DE-588)7636951-1 s 3\p DE-604 Online-Marketing (DE-588)7706419-7 s 4\p DE-604 Pragmatics & beyond 131 (DE-604)BV043595725 131 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Janoschka, Anja Web advertising new forms of communication on the Internet Pragmatics & beyond BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Internet advertising fast Internet marketing fast Reclame gtt World wide web gtt Wirtschaft Internet advertising Internet marketing Internet (DE-588)4308416-3 gnd Werbung (DE-588)4065541-6 gnd Online-Werbung (DE-588)7636951-1 gnd Kommunikation (DE-588)4031883-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
subject_GND | (DE-588)4308416-3 (DE-588)4065541-6 (DE-588)7636951-1 (DE-588)4031883-7 (DE-588)7706419-7 (DE-588)4113937-9 |
title | Web advertising new forms of communication on the Internet |
title_auth | Web advertising new forms of communication on the Internet |
title_exact_search | Web advertising new forms of communication on the Internet |
title_full | Web advertising new forms of communication on the Internet Anja Janoschka |
title_fullStr | Web advertising new forms of communication on the Internet Anja Janoschka |
title_full_unstemmed | Web advertising new forms of communication on the Internet Anja Janoschka |
title_short | Web advertising |
title_sort | web advertising new forms of communication on the internet |
title_sub | new forms of communication on the Internet |
topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Internet advertising fast Internet marketing fast Reclame gtt World wide web gtt Wirtschaft Internet advertising Internet marketing Internet (DE-588)4308416-3 gnd Werbung (DE-588)4065541-6 gnd Online-Werbung (DE-588)7636951-1 gnd Kommunikation (DE-588)4031883-7 gnd Online-Marketing (DE-588)7706419-7 gnd |
topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Internet advertising Internet marketing Reclame World wide web Wirtschaft Internet Werbung Online-Werbung Kommunikation Online-Marketing Hochschulschrift |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=148669 |
volume_link | (DE-604)BV043595725 |
work_keys_str_mv | AT janoschkaanja webadvertisingnewformsofcommunicationontheinternet |