Drupal 6 search engine optimization:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Olton, Birmingham, UK
Packt
2009
|
| Schriftenreihe: | From technologies to solutions
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | "Rank high in search engines with professional SEO tips, modules, and best practices for Drupal Web sites.". - Includes index Preface -- Chapter 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- Chapter 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- Chapter 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- Chapter 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- Chapter 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- Chapter 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary -- - Chapter 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- Chapter 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- Chapter 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- Chapter 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary -- - Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results |
| Beschreibung: | 1 Online-Ressource (vi, 261 p.) |
| ISBN: | 1847198236 9781847198235 |
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| 337 | |b c |2 rdamedia | ||
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| 490 | 0 | |a From technologies to solutions | |
| 500 | |a "Rank high in search engines with professional SEO tips, modules, and best practices for Drupal Web sites.". - Includes index | ||
| 500 | |a Preface -- Chapter 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- Chapter 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- Chapter 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- Chapter 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- Chapter 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- Chapter 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary -- | ||
| 500 | |a - Chapter 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- Chapter 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- Chapter 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- Chapter 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary -- | ||
| 500 | |a - Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results | ||
| 630 | 0 | 4 | |a Drupal (Computer file) |
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| 650 | 7 | |a Drupal (Computer file) |2 fast | |
| 650 | 7 | |a Web site development |2 fast | |
| 650 | 4 | |a Web site development | |
| 700 | 1 | |a Murphy, J. K. |e Sonstige |4 oth | |
| 700 | 1 | |a Ruoss, Michael |e Sonstige |4 oth | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Finklea, Ben |
| author_facet | Finklea, Ben |
| author_role | aut |
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| author_variant | b f bf |
| building | Verbundindex |
| bvnumber | BV043148889 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)670586626 (DE-599)BVBBV043148889 |
| dewey-full | 006.7/6 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 006 - Special computer methods |
| dewey-raw | 006.7/6 |
| dewey-search | 006.7/6 |
| dewey-sort | 16.7 16 |
| dewey-tens | 000 - Computer science, information, general works |
| discipline | Informatik |
| format | Electronic eBook |
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| id | DE-604.BV043148889 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:57Z |
| institution | BVB |
| isbn | 1847198236 9781847198235 |
| language | English |
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| series2 | From technologies to solutions |
| spelling | Finklea, Ben Verfasser aut Drupal 6 search engine optimization Ben Finklea Drupal six search engine optimization Olton, Birmingham, UK Packt 2009 1 Online-Ressource (vi, 261 p.) txt rdacontent c rdamedia cr rdacarrier From technologies to solutions "Rank high in search engines with professional SEO tips, modules, and best practices for Drupal Web sites.". - Includes index Preface -- Chapter 1. The tools you'll need: Drupal 6 ; Modules ; Drupal SEO checklist module ; Google account ; Analytics ; Google Webmaster tools ; Understanding search engine crawlers ; Paid tools ; Other great tools ; Summary -- Chapter 2. Keyword research: What a keyword is ; Why keyword research is important ; What your keyword goal is ; Keyword research tools ; How to pick the best keywords ; Summary -- Chapter 3. On-page optimization: Page titles ; Make Drupal URLs clean and search engine optimized ; Redirects ; Summary -- Chapter 4. More on-page optimization: Headings ; Drupal menus and navigation ; Optimize images, video, and other media ; Meta tags ; Summary -- Chapter 5. Sitemaps: XML sitemaps ; Google News XML sitemap ; URL list ; Visitor-facing sitemaps ; Summary -- Chapter 6. robots.txt, .htaccess, and W3C validation: Optimizing the robots.txt file ; Mastering the .htaccess file ; W3C markup validation ; Summary -- - Chapter 7. RSS feeds, site speed, and SEO testing: Setting up RSS feeds ; Feel the need : the need for speed ; Bringing it all together with a free page grading service from SEOmoz ; Summary -- Chapter 8. Content is king: What good content is ; Write right ; Search engine optimizing content ; What to write about ; Using Drupal to organize your content ; Removing content ; Summary -- Chapter 9. Taking control of your content: Using OpenCalais to tag and organize your content ; Keeping content compliant with the HTML Purifier Module ; Preventing spam ; Summary -- Chapter 10. Increasing the conversion rate of your Drupal Web site: What do our want them to do ; Path to conversion ; Strong calls to action ; Analytics to watch ; Finding conversion problems with usability testing ; A/B testing with Google Website Optimizer ; Summary -- - Appendix A. 10 SEO mistakes to avoid: Not tracking or not tracking the right statistics ; Picking keywords that don't produce enough traffic ; Duplicating content ; Changing the node path without creating a redirect ; Spending time on meta tags that don't matter ; A slow Drupal site ; Flash, frames, graphics, and other things are obscuring your site from Google ; Optimizing for your company name ; Not putting contact information on the site ; Not enough links -- Appendix B.A Drupal SEO checklist: Keyword research ; On page SEO ; Technical SEO ; Content ; Conversions -- Appendix C, Drupal SEO case study for Acquia Product launch: About Acquia ; Problem ; Solution ; Results Drupal (Computer file) COMPUTERS / Web / Web Programming bisacsh Drupal (Computer file) fast Web site development fast Web site development Murphy, J. K. Sonstige oth Ruoss, Michael Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=333818 Aggregator Volltext |
| spellingShingle | Finklea, Ben Drupal 6 search engine optimization Drupal (Computer file) COMPUTERS / Web / Web Programming bisacsh Drupal (Computer file) fast Web site development fast Web site development |
| title | Drupal 6 search engine optimization |
| title_alt | Drupal six search engine optimization |
| title_auth | Drupal 6 search engine optimization |
| title_exact_search | Drupal 6 search engine optimization |
| title_full | Drupal 6 search engine optimization Ben Finklea |
| title_fullStr | Drupal 6 search engine optimization Ben Finklea |
| title_full_unstemmed | Drupal 6 search engine optimization Ben Finklea |
| title_short | Drupal 6 search engine optimization |
| title_sort | drupal 6 search engine optimization |
| topic | Drupal (Computer file) COMPUTERS / Web / Web Programming bisacsh Drupal (Computer file) fast Web site development fast Web site development |
| topic_facet | Drupal (Computer file) COMPUTERS / Web / Web Programming Web site development |
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