Media and audiences: new perspectives
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Maidenhead
Open University Press
2003
|
| Schriftenreihe: | Issues in cultural and media studies
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index "A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.; We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers, as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the Internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media |
| Beschreibung: | 1 Online-Ressource (x, 194 pages) |
| ISBN: | 0335206921 0335227635 1280947810 9780335206926 9780335227631 9781280947810 |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Ross, Karen |
| author_facet | Ross, Karen |
| author_role | aut |
| author_sort | Ross, Karen |
| author_variant | k r kr |
| building | Verbundindex |
| bvnumber | BV043148349 |
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| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Allgemeines Soziologie |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:56Z |
| institution | BVB |
| isbn | 0335206921 0335227635 1280947810 9780335206926 9780335227631 9781280947810 |
| language | English |
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| spelling | Ross, Karen Verfasser aut Media and audiences new perspectives Karen Ross and Virginia Nightingale Maidenhead Open University Press 2003 1 Online-Ressource (x, 194 pages) txt rdacontent c rdamedia cr rdacarrier Issues in cultural and media studies Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index "A simple yet excellent overview of the multilayered path of audience research, tracing its evolution over the last century!"--"European Journal of Communication." How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? The audience has been a central concept in both in media and cultural studies for some considerable time, not least because there seems little point exploring forms of increasingly global communication in terms of their content if the targets of media messages are not also the focus of study. This book ranges across a wide literature, taking both a chronological as well as thematic approach, in order to explore the ways in which the audience, as an analytical concept has changed, as well as examining the relationships which audiences have with texts and the ways in which they exert their power as consumers.; We also look at the political economy of audiences and the ways in which they are 'delivered' to advertisers, as well as attending to the ratings war being waged by broadcasters and the development of narrowcasting and niche audiences. Finally, the book looks ahead to the future of audience research, suggesting that new genres such as 'reality TV' and new ICTs such as the Internet, are already revolutionising the way in which research with audiences is taking place in the 21st century, not least because of the level of interactivity enabled by new media Médias / Publics SOCIAL SCIENCE / Media Studies bisacsh Communication fast Mass media / Audiences fast Massamedia gtt Publiek gtt Consumentengedrag gtt Massenmedien Medien Mass media Audiences Communication Nightingale, Virginia Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 0-335-20691-3 Erscheint auch als Druck-Ausgabe, Paperback 978-0-335-20691-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=234089 Aggregator Volltext |
| spellingShingle | Ross, Karen Media and audiences new perspectives Médias / Publics SOCIAL SCIENCE / Media Studies bisacsh Communication fast Mass media / Audiences fast Massamedia gtt Publiek gtt Consumentengedrag gtt Massenmedien Medien Mass media Audiences Communication |
| title | Media and audiences new perspectives |
| title_auth | Media and audiences new perspectives |
| title_exact_search | Media and audiences new perspectives |
| title_full | Media and audiences new perspectives Karen Ross and Virginia Nightingale |
| title_fullStr | Media and audiences new perspectives Karen Ross and Virginia Nightingale |
| title_full_unstemmed | Media and audiences new perspectives Karen Ross and Virginia Nightingale |
| title_short | Media and audiences |
| title_sort | media and audiences new perspectives |
| title_sub | new perspectives |
| topic | Médias / Publics SOCIAL SCIENCE / Media Studies bisacsh Communication fast Mass media / Audiences fast Massamedia gtt Publiek gtt Consumentengedrag gtt Massenmedien Medien Mass media Audiences Communication |
| topic_facet | Médias / Publics SOCIAL SCIENCE / Media Studies Communication Mass media / Audiences Massamedia Publiek Consumentengedrag Massenmedien Medien Mass media Audiences |
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