E-riches 2.0: next-generation marketing strategies for making millions online
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Bibliographische Detailangaben
1. Verfasser: Fox, Scott C. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York American Management Association ©2009
Schlagworte:
Online-Zugang:FAW01
FAW02
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Beschreibung:Includes bibliographical references (pages 313-314) and index
Introduction. Marketing Your Way to e-Riches -- pt. 1. 21st Century Marketing: How the Rules Have Changed -- 1. My 9 Commandments for e-Riches Marketing Success -- 2. Quick Start Guide to Getting Your Business Online -- pt. 2. E-Mail: Your #1 Sales Opportunity -- 3. Today's Best E-Mail Publishing Strategies -- 4. RSS Feeds: The Revolution Is Being Syndicated -- 5. Feed-Based E-Mail Services Cut Your Production Time in Half -- 6. Winning E-Mail List Building Strategies -- 7. Automatically Make More Money with E-Mail Autoresponders -- pt. 3. Social Media Marketing Success Strategies -- 8. Online Viral Marketing: Social Media Offers Word of Mouth on Steroids -- 9. Social Network Marketing Using Facebook, MySpace, and LinkedIn -- 10. Build Your Own Social Network Customer Community -- 11. The Viral Marketing Power of Social Bookmarking and Social News Sites -- pt. 4. Attracting Customers With Blogs and Microblogs -- 12. Welcome to the Blogosphere -- 13. Microblogging with Twitter -- pt. 5. New Online Public Relations and Promotions Tools -- 14. The Truth About Public Relations -- 15. The Public Relations Opportunity Matrix (PROM) System -- 16. Attracting Customers (and Search Engines) with Online Article Syndication -- 17. How "Freemiums" Giveaway Promotions Make Money Online -- pt. 6. Profiting From Online Broadcasting -- 18. Customers Love Online Video -- 19. The New Marketing Power of Free Teleseminars and Webinars -- 20. Online Radio and Podcasts: Guest Interviews or Host Your Own -- pt. 7. Bonusi Pay-Per-Click Keyword and Affiliate Program Advertising Strategies -- 21. Increase Your Sales with Search Engine Keyword Advertising -- 22. Affiliate Program Advertising: Meet Your New Worldwide Salesforce -- pt. 8. Your Winning Online Marketing Strategy -- 23. Measuring Your Online Sales Success -- 24. Differentiation Strategies in a Competitive Online Marketplace -- Conclusion: Let's Make It Happen -- App. Recommended Resources and Web Sites
Powerful Internet marketing strategies for e-commerce success!
Beschreibung:1 Online-Ressource (325 pages)
ISBN:0814414621
0814414710
9780814414620
9780814414712

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