E-riches 2.0: next-generation marketing strategies for making millions online
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1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
New York
American Management Association
©2009
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Schlagworte: | |
Online-Zugang: | FAW01 FAW02 Volltext |
Beschreibung: | Includes bibliographical references (pages 313-314) and index Introduction. Marketing Your Way to e-Riches -- pt. 1. 21st Century Marketing: How the Rules Have Changed -- 1. My 9 Commandments for e-Riches Marketing Success -- 2. Quick Start Guide to Getting Your Business Online -- pt. 2. E-Mail: Your #1 Sales Opportunity -- 3. Today's Best E-Mail Publishing Strategies -- 4. RSS Feeds: The Revolution Is Being Syndicated -- 5. Feed-Based E-Mail Services Cut Your Production Time in Half -- 6. Winning E-Mail List Building Strategies -- 7. Automatically Make More Money with E-Mail Autoresponders -- pt. 3. Social Media Marketing Success Strategies -- 8. Online Viral Marketing: Social Media Offers Word of Mouth on Steroids -- 9. Social Network Marketing Using Facebook, MySpace, and LinkedIn -- 10. Build Your Own Social Network Customer Community -- 11. The Viral Marketing Power of Social Bookmarking and Social News Sites -- pt. 4. Attracting Customers With Blogs and Microblogs -- 12. Welcome to the Blogosphere -- 13. Microblogging with Twitter -- pt. 5. New Online Public Relations and Promotions Tools -- 14. The Truth About Public Relations -- 15. The Public Relations Opportunity Matrix (PROM) System -- 16. Attracting Customers (and Search Engines) with Online Article Syndication -- 17. How "Freemiums" Giveaway Promotions Make Money Online -- pt. 6. Profiting From Online Broadcasting -- 18. Customers Love Online Video -- 19. The New Marketing Power of Free Teleseminars and Webinars -- 20. Online Radio and Podcasts: Guest Interviews or Host Your Own -- pt. 7. Bonusi Pay-Per-Click Keyword and Affiliate Program Advertising Strategies -- 21. Increase Your Sales with Search Engine Keyword Advertising -- 22. Affiliate Program Advertising: Meet Your New Worldwide Salesforce -- pt. 8. Your Winning Online Marketing Strategy -- 23. Measuring Your Online Sales Success -- 24. Differentiation Strategies in a Competitive Online Marketplace -- Conclusion: Let's Make It Happen -- App. Recommended Resources and Web Sites Powerful Internet marketing strategies for e-commerce success! |
Beschreibung: | 1 Online-Ressource (325 pages) |
ISBN: | 0814414621 0814414710 9780814414620 9780814414712 |
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Datensatz im Suchindex
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any_adam_object | |
author | Fox, Scott C. |
author_facet | Fox, Scott C. |
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institution | BVB |
isbn | 0814414621 0814414710 9780814414620 9780814414712 |
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spelling | Fox, Scott C. Verfasser aut E-riches 2.0 next-generation marketing strategies for making millions online Scott C. Fox New York American Management Association ©2009 1 Online-Ressource (325 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 313-314) and index Introduction. Marketing Your Way to e-Riches -- pt. 1. 21st Century Marketing: How the Rules Have Changed -- 1. My 9 Commandments for e-Riches Marketing Success -- 2. Quick Start Guide to Getting Your Business Online -- pt. 2. E-Mail: Your #1 Sales Opportunity -- 3. Today's Best E-Mail Publishing Strategies -- 4. RSS Feeds: The Revolution Is Being Syndicated -- 5. Feed-Based E-Mail Services Cut Your Production Time in Half -- 6. Winning E-Mail List Building Strategies -- 7. Automatically Make More Money with E-Mail Autoresponders -- pt. 3. Social Media Marketing Success Strategies -- 8. Online Viral Marketing: Social Media Offers Word of Mouth on Steroids -- 9. Social Network Marketing Using Facebook, MySpace, and LinkedIn -- 10. Build Your Own Social Network Customer Community -- 11. The Viral Marketing Power of Social Bookmarking and Social News Sites -- pt. 4. Attracting Customers With Blogs and Microblogs -- 12. Welcome to the Blogosphere -- 13. Microblogging with Twitter -- pt. 5. New Online Public Relations and Promotions Tools -- 14. The Truth About Public Relations -- 15. The Public Relations Opportunity Matrix (PROM) System -- 16. Attracting Customers (and Search Engines) with Online Article Syndication -- 17. How "Freemiums" Giveaway Promotions Make Money Online -- pt. 6. Profiting From Online Broadcasting -- 18. Customers Love Online Video -- 19. The New Marketing Power of Free Teleseminars and Webinars -- 20. Online Radio and Podcasts: Guest Interviews or Host Your Own -- pt. 7. Bonusi Pay-Per-Click Keyword and Affiliate Program Advertising Strategies -- 21. Increase Your Sales with Search Engine Keyword Advertising -- 22. Affiliate Program Advertising: Meet Your New Worldwide Salesforce -- pt. 8. Your Winning Online Marketing Strategy -- 23. Measuring Your Online Sales Success -- 24. Differentiation Strategies in a Competitive Online Marketplace -- Conclusion: Let's Make It Happen -- App. Recommended Resources and Web Sites Powerful Internet marketing strategies for e-commerce success! Small business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Electronic commerce fast Internet marketing fast Small business / Management fast Small business marketing fast Wirtschaft Small business Management Small business marketing Internet marketing Electronic commerce http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=274191 Aggregator Volltext |
spellingShingle | Fox, Scott C. E-riches 2.0 next-generation marketing strategies for making millions online Small business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Electronic commerce fast Internet marketing fast Small business / Management fast Small business marketing fast Wirtschaft Small business Management Small business marketing Internet marketing Electronic commerce |
title | E-riches 2.0 next-generation marketing strategies for making millions online |
title_auth | E-riches 2.0 next-generation marketing strategies for making millions online |
title_exact_search | E-riches 2.0 next-generation marketing strategies for making millions online |
title_full | E-riches 2.0 next-generation marketing strategies for making millions online Scott C. Fox |
title_fullStr | E-riches 2.0 next-generation marketing strategies for making millions online Scott C. Fox |
title_full_unstemmed | E-riches 2.0 next-generation marketing strategies for making millions online Scott C. Fox |
title_short | E-riches 2.0 |
title_sort | e riches 2 0 next generation marketing strategies for making millions online |
title_sub | next-generation marketing strategies for making millions online |
topic | Small business BUSINESS & ECONOMICS / Marketing / Telemarketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh BUSINESS & ECONOMICS / Mail Order bisacsh BUSINESS & ECONOMICS / Marketing / Direct bisacsh BUSINESS & ECONOMICS / E-Commerce / Internet Marketing bisacsh Electronic commerce fast Internet marketing fast Small business / Management fast Small business marketing fast Wirtschaft Small business Management Small business marketing Internet marketing Electronic commerce |
topic_facet | Small business BUSINESS & ECONOMICS / Marketing / Telemarketing BUSINESS & ECONOMICS / Marketing / Multilevel BUSINESS & ECONOMICS / Mail Order BUSINESS & ECONOMICS / Marketing / Direct BUSINESS & ECONOMICS / E-Commerce / Internet Marketing Electronic commerce Internet marketing Small business / Management Small business marketing Wirtschaft Small business Management |
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work_keys_str_mv | AT foxscottc eriches20nextgenerationmarketingstrategiesformakingmillionsonline |