E-profit: high payoff strategies for capturing the e-commerce edge
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM
2000
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Introduction: e-Profit -- - Winning the Economic Case for E-Commerce -- - The Evidence on High-Payoff E-Commerce Applications -- - E-Commerce Demands New Methods of Project Financial Evaluation -- - The Highest-Payoff E-Commerce Application: Cisco Connection Online -- - Principles of High-Payoff E-Commerce Applications -- - How to Avoid Low-Payoff E-Commerce Applications -- - ANX (Automotive Network Exchange) -- - Ames Research Center -- - CIBC -- - Financial Evaluation of E-Commerce -- - An Executive Perspective on Why E-Commerce Counts -- - Measuring a Successful E-Commerce Project -- - How the Stock Market Assigns Value to Intangible Assets -- - An Approach to E-Commerce Financial Evaluation -- - How E-Commerce Creates Competitive Advantage -- - Book Selling and the Internet -- - Principles of E-Commerce and Competitive Advantage -- - A Methodology for Using E-Commerce to Create Competitive Advantage -- - Managing the Transition to E-Commerce -- - Getting Senior Management Online -- - Senior Executive Attitudes toward E-Commerce -- - Framework for Assessing CEO Attitudes toward E-Commerce -- - Case Studies of CEO Attitudes toward E-Commerce -- - Charles Schwab -- - Kosher Grocer, Inc. -- - CVS -- - W.W. Grainger -- - Chase Manhattan -- - Cemex -- - Astoria Financial -- - Engaging the CEO in E-Strategy -- - Evaluating Potential Applications -- - E-Commerce, Self-Reinventors, and Change Avoiders -- - Citigroup's e-Citi -- - Merrill Lynch Direct Marketers -- - Principles for Evaluating E-Commerce Applications -- - Methodology for Evaluating E-Commerce Applications -- - Leading Change "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket |
| Beschreibung: | 1 Online-Ressource (vii, 285 pages) |
| ISBN: | 0585112800 0814405444 9780585112800 9780814405444 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043147432 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2000 |||| o||u| ||||||eng d | ||
| 020 | |a 0585112800 |c electronic bk. |9 0-585-11280-0 | ||
| 020 | |a 0814405444 |9 0-8144-0544-4 | ||
| 020 | |a 0814405444 |9 0-8144-0544-4 | ||
| 020 | |a 9780585112800 |c electronic bk. |9 978-0-585-11280-0 | ||
| 020 | |a 9780814405444 |9 978-0-8144-0544-4 | ||
| 035 | |a (OCoLC)44958419 | ||
| 035 | |a (DE-599)BVBBV043147432 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 658.8/00285 |2 21 | |
| 100 | 1 | |a Cohan, Peter S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a E-profit |b high payoff strategies for capturing the e-commerce edge |c Peter S. Cohan |
| 264 | 1 | |a New York |b AMACOM |c 2000 | |
| 300 | |a 1 Online-Ressource (vii, 285 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a Introduction: e-Profit -- - Winning the Economic Case for E-Commerce -- - The Evidence on High-Payoff E-Commerce Applications -- - E-Commerce Demands New Methods of Project Financial Evaluation -- - The Highest-Payoff E-Commerce Application: Cisco Connection Online -- - Principles of High-Payoff E-Commerce Applications -- - How to Avoid Low-Payoff E-Commerce Applications -- - ANX (Automotive Network Exchange) -- - Ames Research Center -- - CIBC -- - Financial Evaluation of E-Commerce -- - An Executive Perspective on Why E-Commerce Counts -- - Measuring a Successful E-Commerce Project -- - How the Stock Market Assigns Value to Intangible Assets -- - An Approach to E-Commerce Financial Evaluation -- - How E-Commerce Creates Competitive Advantage -- - Book Selling and the Internet -- - Principles of E-Commerce and Competitive Advantage -- - A Methodology for Using E-Commerce to Create Competitive Advantage -- - Managing the Transition to E-Commerce -- - Getting Senior Management Online -- - Senior Executive Attitudes toward E-Commerce -- - Framework for Assessing CEO Attitudes toward E-Commerce -- - Case Studies of CEO Attitudes toward E-Commerce -- - Charles Schwab -- - Kosher Grocer, Inc. -- - CVS -- - W.W. Grainger -- - Chase Manhattan -- - Cemex -- - Astoria Financial -- - Engaging the CEO in E-Strategy -- - Evaluating Potential Applications -- - E-Commerce, Self-Reinventors, and Change Avoiders -- - Citigroup's e-Citi -- - Merrill Lynch Direct Marketers -- - Principles for Evaluating E-Commerce Applications -- - Methodology for Evaluating E-Commerce Applications -- - Leading Change | ||
| 500 | |a "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket | ||
| 650 | 4 | |a Entreprises / Réseaux d'ordinateurs | |
| 650 | 4 | |a Commerce électronique | |
| 650 | 4 | |a Technologie de l'information / Aspect économique | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Business enterprises / Computer networks |2 fast | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Information technology / Economic aspects |2 fast | |
| 650 | 7 | |a Internet |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a E-commerce |2 gtt | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business enterprises |x Computer networks | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Information technology |x Economic aspects | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a Internet marketing | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internet |0 (DE-588)4308416-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 2 | |a Internet |0 (DE-588)4308416-3 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028571623 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804175603095568384 |
|---|---|
| any_adam_object | |
| author | Cohan, Peter S. |
| author_facet | Cohan, Peter S. |
| author_role | aut |
| author_sort | Cohan, Peter S. |
| author_variant | p s c ps psc |
| building | Verbundindex |
| bvnumber | BV043147432 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)44958419 (DE-599)BVBBV043147432 |
| dewey-full | 658.8/00285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/00285 |
| dewey-search | 658.8/00285 |
| dewey-sort | 3658.8 3285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05394nmm a2200757zc 4500</leader><controlfield tag="001">BV043147432</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2000 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0585112800</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-585-11280-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0814405444</subfield><subfield code="9">0-8144-0544-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0814405444</subfield><subfield code="9">0-8144-0544-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780585112800</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-585-11280-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780814405444</subfield><subfield code="9">978-0-8144-0544-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)44958419</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043147432</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/00285</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Cohan, Peter S.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">E-profit</subfield><subfield code="b">high payoff strategies for capturing the e-commerce edge</subfield><subfield code="c">Peter S. Cohan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">AMACOM</subfield><subfield code="c">2000</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (vii, 285 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Introduction: e-Profit -- - Winning the Economic Case for E-Commerce -- - The Evidence on High-Payoff E-Commerce Applications -- - E-Commerce Demands New Methods of Project Financial Evaluation -- - The Highest-Payoff E-Commerce Application: Cisco Connection Online -- - Principles of High-Payoff E-Commerce Applications -- - How to Avoid Low-Payoff E-Commerce Applications -- - ANX (Automotive Network Exchange) -- - Ames Research Center -- - CIBC -- - Financial Evaluation of E-Commerce -- - An Executive Perspective on Why E-Commerce Counts -- - Measuring a Successful E-Commerce Project -- - How the Stock Market Assigns Value to Intangible Assets -- - An Approach to E-Commerce Financial Evaluation -- - How E-Commerce Creates Competitive Advantage -- - Book Selling and the Internet -- - Principles of E-Commerce and Competitive Advantage -- - A Methodology for Using E-Commerce to Create Competitive Advantage -- - Managing the Transition to E-Commerce -- - Getting Senior Management Online -- - Senior Executive Attitudes toward E-Commerce -- - Framework for Assessing CEO Attitudes toward E-Commerce -- - Case Studies of CEO Attitudes toward E-Commerce -- - Charles Schwab -- - Kosher Grocer, Inc. -- - CVS -- - W.W. Grainger -- - Chase Manhattan -- - Cemex -- - Astoria Financial -- - Engaging the CEO in E-Strategy -- - Evaluating Potential Applications -- - E-Commerce, Self-Reinventors, and Change Avoiders -- - Citigroup's e-Citi -- - Merrill Lynch Direct Marketers -- - Principles for Evaluating E-Commerce Applications -- - Methodology for Evaluating E-Commerce Applications -- - Leading Change</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entreprises / Réseaux d'ordinateurs</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Commerce électronique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Technologie de l'information / Aspect économique</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing sur Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Marketing / General</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Distribution</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Business enterprises / Computer networks</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Electronic commerce</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Information technology / Economic aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet marketing</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">E-commerce</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business enterprises</subfield><subfield code="x">Computer networks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology</subfield><subfield code="x">Economic aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Internet</subfield><subfield code="0">(DE-588)4308416-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028571623</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV043147432 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:54Z |
| institution | BVB |
| isbn | 0585112800 0814405444 9780585112800 9780814405444 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028571623 |
| oclc_num | 44958419 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (vii, 285 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | AMACOM |
| record_format | marc |
| spelling | Cohan, Peter S. Verfasser aut E-profit high payoff strategies for capturing the e-commerce edge Peter S. Cohan New York AMACOM 2000 1 Online-Ressource (vii, 285 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Introduction: e-Profit -- - Winning the Economic Case for E-Commerce -- - The Evidence on High-Payoff E-Commerce Applications -- - E-Commerce Demands New Methods of Project Financial Evaluation -- - The Highest-Payoff E-Commerce Application: Cisco Connection Online -- - Principles of High-Payoff E-Commerce Applications -- - How to Avoid Low-Payoff E-Commerce Applications -- - ANX (Automotive Network Exchange) -- - Ames Research Center -- - CIBC -- - Financial Evaluation of E-Commerce -- - An Executive Perspective on Why E-Commerce Counts -- - Measuring a Successful E-Commerce Project -- - How the Stock Market Assigns Value to Intangible Assets -- - An Approach to E-Commerce Financial Evaluation -- - How E-Commerce Creates Competitive Advantage -- - Book Selling and the Internet -- - Principles of E-Commerce and Competitive Advantage -- - A Methodology for Using E-Commerce to Create Competitive Advantage -- - Managing the Transition to E-Commerce -- - Getting Senior Management Online -- - Senior Executive Attitudes toward E-Commerce -- - Framework for Assessing CEO Attitudes toward E-Commerce -- - Case Studies of CEO Attitudes toward E-Commerce -- - Charles Schwab -- - Kosher Grocer, Inc. -- - CVS -- - W.W. Grainger -- - Chase Manhattan -- - Cemex -- - Astoria Financial -- - Engaging the CEO in E-Strategy -- - Evaluating Potential Applications -- - E-Commerce, Self-Reinventors, and Change Avoiders -- - Citigroup's e-Citi -- - Merrill Lynch Direct Marketers -- - Principles for Evaluating E-Commerce Applications -- - Methodology for Evaluating E-Commerce Applications -- - Leading Change "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--Jacket Entreprises / Réseaux d'ordinateurs Commerce électronique Technologie de l'information / Aspect économique Internet Marketing sur Internet BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Business enterprises / Computer networks fast Electronic commerce fast Information technology / Economic aspects fast Internet fast Internet marketing fast E-commerce gtt Unternehmen Wirtschaft Business enterprises Computer networks Electronic commerce Information technology Economic aspects Internet marketing Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Unternehmen (DE-588)4061963-1 s Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s 2\p DE-604 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cohan, Peter S. E-profit high payoff strategies for capturing the e-commerce edge Entreprises / Réseaux d'ordinateurs Commerce électronique Technologie de l'information / Aspect économique Internet Marketing sur Internet BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Business enterprises / Computer networks fast Electronic commerce fast Information technology / Economic aspects fast Internet fast Internet marketing fast E-commerce gtt Unternehmen Wirtschaft Business enterprises Computer networks Electronic commerce Information technology Economic aspects Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4308416-3 (DE-588)4061963-1 (DE-588)4522595-3 |
| title | E-profit high payoff strategies for capturing the e-commerce edge |
| title_auth | E-profit high payoff strategies for capturing the e-commerce edge |
| title_exact_search | E-profit high payoff strategies for capturing the e-commerce edge |
| title_full | E-profit high payoff strategies for capturing the e-commerce edge Peter S. Cohan |
| title_fullStr | E-profit high payoff strategies for capturing the e-commerce edge Peter S. Cohan |
| title_full_unstemmed | E-profit high payoff strategies for capturing the e-commerce edge Peter S. Cohan |
| title_short | E-profit |
| title_sort | e profit high payoff strategies for capturing the e commerce edge |
| title_sub | high payoff strategies for capturing the e-commerce edge |
| topic | Entreprises / Réseaux d'ordinateurs Commerce électronique Technologie de l'information / Aspect économique Internet Marketing sur Internet BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Business enterprises / Computer networks fast Electronic commerce fast Information technology / Economic aspects fast Internet fast Internet marketing fast E-commerce gtt Unternehmen Wirtschaft Business enterprises Computer networks Electronic commerce Information technology Economic aspects Internet marketing Electronic Commerce (DE-588)4592128-3 gnd Internet (DE-588)4308416-3 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Entreprises / Réseaux d'ordinateurs Commerce électronique Technologie de l'information / Aspect économique Internet Marketing sur Internet BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Business enterprises / Computer networks Electronic commerce Information technology / Economic aspects Internet marketing E-commerce Unternehmen Wirtschaft Business enterprises Computer networks Information technology Economic aspects Electronic Commerce Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=17102 |
| work_keys_str_mv | AT cohanpeters eprofithighpayoffstrategiesforcapturingtheecommerceedge |