PR: fifty years in the field
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Toronto [Ont.]
Dundurn Press
1993
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Foreword; Preface; Acknowledgements; PART ONE: The Military; Chapter One: History; Chapter Two: Exercise Muskox; Chapter Three: The Hong Kong Courts Martial; Chapter Four: Redramp; Chapter Five: Manitoba's 1953 Polio Epidemic; Chapter Six: Germany; Chapter Seven: Nigeria; Chapter Eight: PR and Royalty; PART TWO: The Public Sector; Chapter Nine: Information Canada; Chapter Ten: Farewell to Arms -- Now, the Public Service; Chapter Eleven: Hudson 70; PART THREE: The Private Sector; Chapter Twelve: A Park for All Seasons; Chapter Thirteen: Alberta Nurses' Strike, 1977 In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes |
| Beschreibung: | 1 Online-Ressource (x, 188 pages) |
| ISBN: | 1459714431 1550021648 1554882680 9781459714434 9781550021646 9781554882687 |
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| 500 | |a Foreword; Preface; Acknowledgements; PART ONE: The Military; Chapter One: History; Chapter Two: Exercise Muskox; Chapter Three: The Hong Kong Courts Martial; Chapter Four: Redramp; Chapter Five: Manitoba's 1953 Polio Epidemic; Chapter Six: Germany; Chapter Seven: Nigeria; Chapter Eight: PR and Royalty; PART TWO: The Public Sector; Chapter Nine: Information Canada; Chapter Ten: Farewell to Arms -- Now, the Public Service; Chapter Eleven: Hudson 70; PART THREE: The Private Sector; Chapter Twelve: A Park for All Seasons; Chapter Thirteen: Alberta Nurses' Strike, 1977 | ||
| 500 | |a In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes | ||
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Datensatz im Suchindex
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| author | Donoghue, Jack |
| author_facet | Donoghue, Jack |
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| dewey-full | 659.2/092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/092 |
| dewey-search | 659.2/092 |
| dewey-sort | 3659.2 292 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| spelling | Donoghue, Jack Verfasser aut PR fifty years in the field Jack Donoghue Toronto [Ont.] Dundurn Press 1993 1 Online-Ressource (x, 188 pages) txt rdacontent c rdamedia cr rdacarrier Foreword; Preface; Acknowledgements; PART ONE: The Military; Chapter One: History; Chapter Two: Exercise Muskox; Chapter Three: The Hong Kong Courts Martial; Chapter Four: Redramp; Chapter Five: Manitoba's 1953 Polio Epidemic; Chapter Six: Germany; Chapter Seven: Nigeria; Chapter Eight: PR and Royalty; PART TWO: The Public Sector; Chapter Nine: Information Canada; Chapter Ten: Farewell to Arms -- Now, the Public Service; Chapter Eleven: Hudson 70; PART THREE: The Private Sector; Chapter Twelve: A Park for All Seasons; Chapter Thirteen: Alberta Nurses' Strike, 1977 In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes Donoghue, Jack Donoghue, Jack / 1916- Donoghue, Jack / 1916- fast Donoghue, Jack 1916- Relations publiques / Canada / Biographies Public relations fast Public relations Canada Biography Kanada (DE-588)4006804-3 Biografie gnd-content http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=244865 Aggregator Volltext |
| spellingShingle | Donoghue, Jack PR fifty years in the field Donoghue, Jack Donoghue, Jack / 1916- Donoghue, Jack / 1916- fast Donoghue, Jack 1916- Relations publiques / Canada / Biographies Public relations fast Public relations Canada Biography |
| subject_GND | (DE-588)4006804-3 |
| title | PR fifty years in the field |
| title_auth | PR fifty years in the field |
| title_exact_search | PR fifty years in the field |
| title_full | PR fifty years in the field Jack Donoghue |
| title_fullStr | PR fifty years in the field Jack Donoghue |
| title_full_unstemmed | PR fifty years in the field Jack Donoghue |
| title_short | PR |
| title_sort | pr fifty years in the field |
| title_sub | fifty years in the field |
| topic | Donoghue, Jack Donoghue, Jack / 1916- Donoghue, Jack / 1916- fast Donoghue, Jack 1916- Relations publiques / Canada / Biographies Public relations fast Public relations Canada Biography |
| topic_facet | Donoghue, Jack Donoghue, Jack / 1916- Donoghue, Jack 1916- Relations publiques / Canada / Biographies Public relations Public relations Canada Biography Kanada Biografie |
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