Communicating strategy:
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Jones, Phil (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Aldershot Gower ©2008
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index
Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message
Beschreibung:1 Online-Ressource (xv, 179 pages)
ISBN:9780754682882
0754682889

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