Hey, Whipple, squeeze this: a guide to creating great ads
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons
2008
|
| Ausgabe: | 3rd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | "Adweek book." Includes bibliographical references (pages 311-321) and index Salesmen don't have to wear plaid : selling without selling out -- - A Sharp pencil works best : some thoughts on getting started -- - A Clean sheet of paper : making an ad -- the broad strokes -- - Write when you get work : making an ad -- some finer touches -- - In the future, everyone will be famous for 30 seconds : some advice on making television commercials -- - But wait there's more! : does direct-response TV have to suck? -- - Radio is hell, but it's a dry heat : some advice on working in a tough medium -- - Big honkin' ideas : hitting on every cylinder -- - "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge -- - Only the good die young : the enemies of advertising -- - Pecked to death by ducks : presenting and protecting your work -- - A Good book or a crowbar : some thoughts on getting into the business -- - Making shoes versus making shoe commercials : is this a great business of what? Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media |
| Beschreibung: | 1 Online-Ressource (xiv, 329 p.) |
| ISBN: | 0470267712 9780470267714 |
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| 500 | |a Includes bibliographical references (pages 311-321) and index | ||
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| 500 | |a Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Sullivan, Luke |
| author_facet | Sullivan, Luke |
| author_role | aut |
| author_sort | Sullivan, Luke |
| author_variant | l s ls |
| building | Verbundindex |
| bvnumber | BV043142605 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)212411986 (DE-599)BVBBV043142605 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3rd ed |
| format | Electronic eBook |
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| id | DE-604.BV043142605 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:45Z |
| institution | BVB |
| isbn | 0470267712 9780470267714 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028566796 |
| oclc_num | 212411986 |
| open_access_boolean | |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xiv, 329 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2008 |
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| publisher | John Wiley & Sons |
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| spelling | Sullivan, Luke Verfasser aut Hey, Whipple, squeeze this a guide to creating great ads Luke Sullivan 3rd ed Hoboken, N.J. John Wiley & Sons 2008 1 Online-Ressource (xiv, 329 p.) txt rdacontent c rdamedia cr rdacarrier "Adweek book." Includes bibliographical references (pages 311-321) and index Salesmen don't have to wear plaid : selling without selling out -- - A Sharp pencil works best : some thoughts on getting started -- - A Clean sheet of paper : making an ad -- the broad strokes -- - Write when you get work : making an ad -- some finer touches -- - In the future, everyone will be famous for 30 seconds : some advice on making television commercials -- - But wait there's more! : does direct-response TV have to suck? -- - Radio is hell, but it's a dry heat : some advice on working in a tough medium -- - Big honkin' ideas : hitting on every cylinder -- - "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge -- - Only the good die young : the enemies of advertising -- - Pecked to death by ducks : presenting and protecting your work -- - A Good book or a crowbar : some thoughts on getting into the business -- - Making shoes versus making shoe commercials : is this a great business of what? Looks at the history of advertising, from the good, to the bad, to the ugly. This guide includes chapters which cover online, guerilla, and direct marketing. It features case studies and examples from various media BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Wirtschaft Advertising copy Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Kreativitätstraining (DE-588)4165555-2 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s Anzeigenwerbung (DE-588)4112549-6 s Kreativitätstraining (DE-588)4165555-2 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Paperback 0-470-19073-6 Erscheint auch als Druck-Ausgabe, Paperback 978-0-470-19073-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=219863 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sullivan, Luke Hey, Whipple, squeeze this a guide to creating great ads BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Wirtschaft Advertising copy Anzeigenwerbung (DE-588)4112549-6 gnd Kreativitätstraining (DE-588)4165555-2 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4112549-6 (DE-588)4165555-2 (DE-588)4065535-0 |
| title | Hey, Whipple, squeeze this a guide to creating great ads |
| title_auth | Hey, Whipple, squeeze this a guide to creating great ads |
| title_exact_search | Hey, Whipple, squeeze this a guide to creating great ads |
| title_full | Hey, Whipple, squeeze this a guide to creating great ads Luke Sullivan |
| title_fullStr | Hey, Whipple, squeeze this a guide to creating great ads Luke Sullivan |
| title_full_unstemmed | Hey, Whipple, squeeze this a guide to creating great ads Luke Sullivan |
| title_short | Hey, Whipple, squeeze this |
| title_sort | hey whipple squeeze this a guide to creating great ads |
| title_sub | a guide to creating great ads |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising copy fast Wirtschaft Advertising copy Anzeigenwerbung (DE-588)4112549-6 gnd Kreativitätstraining (DE-588)4165555-2 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising copy Wirtschaft Anzeigenwerbung Kreativitätstraining Werbesprache |
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