Marketing Ethics:
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Lewiston
Edwin Mellen Press
2008
|
| Subjects: | |
| Online Access: | FAW01 FAW02 Volltext |
| Item Description: | Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices |
| Physical Description: | 1 Online-Ressource (181 pages) |
| ISBN: | 0773421130 9780773421134 |
Staff View
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043139797 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151126s2008 |||| o||u| ||||||eng d | ||
| 020 | |a 0773421130 |c electronic bk. |9 0-7734-2113-0 | ||
| 020 | |a 9780773421134 |c electronic bk. |9 978-0-7734-2113-4 | ||
| 035 | |a (OCoLC)792685287 | ||
| 035 | |a (DE-599)BVBBV043139797 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1046 |a DE-1047 | ||
| 082 | 0 | |a 174.9381 | |
| 100 | 1 | |a Saucier, Rick D. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing Ethics |
| 264 | 1 | |a Lewiston |b Edwin Mellen Press |c 2008 | |
| 300 | |a 1 Online-Ressource (181 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index | ||
| 500 | |a While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Philosophy | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Business Ethics |2 bisacsh | |
| 650 | 7 | |a Advertising / Moral and ethical aspects |2 fast | |
| 650 | 7 | |a Marketing / Moral and ethical aspects |2 fast | |
| 650 | 4 | |a Ethik | |
| 650 | 4 | |a Philosophie | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Moral and ethical aspects | |
| 650 | 4 | |a Advertising |x Moral and ethical aspects | |
| 856 | 4 | 0 | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759 |x Aggregator |3 Volltext |
| 912 | |a ZDB-4-EBA | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028563988 | ||
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759 |l FAW01 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
| 966 | e | |u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759 |l FAW02 |p ZDB-4-EBA |q FAW_PDA_EBA |x Aggregator |3 Volltext | |
Record in the Search Index
| _version_ | 1804175587830398976 |
|---|---|
| any_adam_object | |
| author | Saucier, Rick D. |
| author_facet | Saucier, Rick D. |
| author_role | aut |
| author_sort | Saucier, Rick D. |
| author_variant | r d s rd rds |
| building | Verbundindex |
| bvnumber | BV043139797 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)792685287 (DE-599)BVBBV043139797 |
| dewey-full | 174.9381 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174.9381 |
| dewey-search | 174.9381 |
| dewey-sort | 3174.9381 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02661nmm a2200493zc 4500</leader><controlfield tag="001">BV043139797</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151126s2008 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0773421130</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-7734-2113-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780773421134</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-7734-2113-4</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)792685287</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043139797</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1046</subfield><subfield code="a">DE-1047</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">174.9381</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Saucier, Rick D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing Ethics</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lewiston</subfield><subfield code="b">Edwin Mellen Press</subfield><subfield code="c">2008</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (181 pages)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Philosophy</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">BUSINESS & ECONOMICS / Business Ethics</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Advertising / Moral and ethical aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing / Moral and ethical aspects</subfield><subfield code="2">fast</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ethik</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Philosophie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Moral and ethical aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Moral and ethical aspects</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-4-EBA</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028563988</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759</subfield><subfield code="l">FAW02</subfield><subfield code="p">ZDB-4-EBA</subfield><subfield code="q">FAW_PDA_EBA</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043139797 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:40Z |
| institution | BVB |
| isbn | 0773421130 9780773421134 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028563988 |
| oclc_num | 792685287 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (181 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 2008 |
| publishDateSearch | 2008 |
| publishDateSort | 2008 |
| publisher | Edwin Mellen Press |
| record_format | marc |
| spelling | Saucier, Rick D. Verfasser aut Marketing Ethics Lewiston Edwin Mellen Press 2008 1 Online-Ressource (181 pages) txt rdacontent c rdamedia cr rdacarrier Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Marketing / Moral and ethical aspects fast Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759 Aggregator Volltext |
| spellingShingle | Saucier, Rick D. Marketing Ethics Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Marketing / Moral and ethical aspects fast Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects |
| title | Marketing Ethics |
| title_auth | Marketing Ethics |
| title_exact_search | Marketing Ethics |
| title_full | Marketing Ethics |
| title_fullStr | Marketing Ethics |
| title_full_unstemmed | Marketing Ethics |
| title_short | Marketing Ethics |
| title_sort | marketing ethics |
| topic | Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Marketing / Moral and ethical aspects fast Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects |
| topic_facet | Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics Advertising / Moral and ethical aspects Marketing / Moral and ethical aspects Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759 |
| work_keys_str_mv | AT saucierrickd marketingethics |