Marketing Ethics:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Lewiston
Edwin Mellen Press
2008
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices |
| Beschreibung: | 1 Online-Ressource (181 pages) |
| ISBN: | 0773421130 9780773421134 |
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| 500 | |a While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices | ||
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Datensatz im Suchindex
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| author | Saucier, Rick D. |
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| dewey-ones | 174 - Occupational ethics |
| dewey-raw | 174.9381 |
| dewey-search | 174.9381 |
| dewey-sort | 3174.9381 |
| dewey-tens | 170 - Ethics (Moral philosophy) |
| discipline | Philosophie |
| format | Electronic eBook |
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| id | DE-604.BV043139797 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:18:40Z |
| institution | BVB |
| isbn | 0773421130 9780773421134 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028563988 |
| oclc_num | 792685287 |
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| physical | 1 Online-Ressource (181 pages) |
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| publishDate | 2008 |
| publishDateSearch | 2008 |
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| publisher | Edwin Mellen Press |
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| spelling | Saucier, Rick D. Verfasser aut Marketing Ethics Lewiston Edwin Mellen Press 2008 1 Online-Ressource (181 pages) txt rdacontent c rdamedia cr rdacarrier Title Page; Copyright Page; Dedication; Table of Contents; Marketing Ethics: A Discussion; "We Mean No Harm!" -- The Use of Fear Appeals; "Pardon the Interruption" -- Intrusive Advertising in Consumers' Daily Lives; Are Marketers Robbing Kids of Their Childhood?; How Much Is Too Much?; Body Image Advertising; Losing Consumer Trust; "My Brand is the Best!"; Marketing Ethics -- Conclusions; Works Cited; Subject Index While researchers and writers in the marketing profession tend to discuss ethics using a broad-based approach or through case studies, this work provides an in-depth examination of particular issues facing the marketing professional such as fear appeals, intrusiveness, and the marketer's contribution to America's materialistic culture. Addressing these ethical challenges, the author explains how and why the profession needs to change its practices Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Marketing / Moral and ethical aspects fast Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=450759 Aggregator Volltext |
| spellingShingle | Saucier, Rick D. Marketing Ethics Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Marketing / Moral and ethical aspects fast Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects |
| title | Marketing Ethics |
| title_auth | Marketing Ethics |
| title_exact_search | Marketing Ethics |
| title_full | Marketing Ethics |
| title_fullStr | Marketing Ethics |
| title_full_unstemmed | Marketing Ethics |
| title_short | Marketing Ethics |
| title_sort | marketing ethics |
| topic | Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics bisacsh Advertising / Moral and ethical aspects fast Marketing / Moral and ethical aspects fast Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects |
| topic_facet | Advertising Marketing Business Philosophy BUSINESS & ECONOMICS / Business Ethics Advertising / Moral and ethical aspects Marketing / Moral and ethical aspects Ethik Philosophie Wirtschaft Marketing Moral and ethical aspects Advertising Moral and ethical aspects |
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