Books, bytes, and business: the promise of digital publishing
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Martin, William J. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Farnham, Surrey, England Ashgate ©2010
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Includes bibliographical references and index
Introduction -- The business of book publishing -- Book publishing in the digital age -- Digital technologies and book publishing -- Web 2.0 applications and book publishing -- Knowledge-intensive organizations -- Supply chains and value chains in knowledge-intensive organizations -- Business models in knowledge-intensive organizations -- Business models for book publishing in Australia -- The future of book publishing
In this readable, informative account, Books Bytes and Business uses book publishing to study challenge and change in the knowledge-based industries. Currently experiencing fierce levels of competition, extreme financial pressures and threatened by technology-induced obsolescence, the industry is used to analyse the vulnerability of traditional business models and the emergence of new opportunities and an exciting future
Beschreibung:1 Online-Ressource (xviii, 279 pages)
ISBN:9780754696537
0754696537
9780754678373
0754678377

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