Bigger isn't always better: the new mindset for real business growth
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, N.Y.
AMACOM
©2006
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| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
| Beschreibung: | Includes bibliographical references and index Is bigger better? -- A bigger stock price is not always a good thing -- Growth is about moving forward -- Are you a fixer or a grower? -- Know where to look -- Know what they want -- Tell the truth -- Create tension to generate forward movement -- Win hearts and minds -- Master momentum and bounce -- Know when to let go, and how to share the wealth -- Epilogue When it comes to business growth, bigger is not always better. The key to achieving growth is to change the way we think about it. Genuine growth has more to do with reaching maximum potential than reaching maximum size. Based on ten years of research and dozens of personal interviews by the author, Bigger Isn't Always Better identifies seven key habits of mind that lead to real growth, and shows, through many examples, how they have been applied successfully. Examples include Darcy Williams at Nike, who championed a range of products for women that did not fit into the established market segments (men) of her employer; Bill Greenwood of Burlington Northern, who found a way to turn truckers, his railroad's most difficult competitors, into its best customers; Al Bru, who eliminated trans fats from Pepsico's Frito-Lay snack foods and got health-conscious consumers to embrace the products; and Jane Friedman, HarperCollins publisher, who was determined to give her company a brand identity and reduce its dependence on a few blockbuster books. Combining real-life stories and insightful analysis, Bigger Isn't Always Better shows how to move an organization forward -- to grow smarter, not fatter |
| Beschreibung: | 1 Online-Ressource (viii, 262 pages) |
| ISBN: | 0814429033 1281126438 9780814429037 9781281126436 |
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Datensatz im Suchindex
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| author | Tomasko, Robert M. |
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| discipline | Wirtschaftswissenschaften |
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| illustrated | Not Illustrated |
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| isbn | 0814429033 1281126438 9780814429037 9781281126436 |
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| spelling | Tomasko, Robert M. Verfasser aut Bigger isn't always better the new mindset for real business growth Robert M. Tomasko New York, N.Y. AMACOM ©2006 1 Online-Ressource (viii, 262 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Is bigger better? -- A bigger stock price is not always a good thing -- Growth is about moving forward -- Are you a fixer or a grower? -- Know where to look -- Know what they want -- Tell the truth -- Create tension to generate forward movement -- Win hearts and minds -- Master momentum and bounce -- Know when to let go, and how to share the wealth -- Epilogue When it comes to business growth, bigger is not always better. The key to achieving growth is to change the way we think about it. Genuine growth has more to do with reaching maximum potential than reaching maximum size. Based on ten years of research and dozens of personal interviews by the author, Bigger Isn't Always Better identifies seven key habits of mind that lead to real growth, and shows, through many examples, how they have been applied successfully. Examples include Darcy Williams at Nike, who championed a range of products for women that did not fit into the established market segments (men) of her employer; Bill Greenwood of Burlington Northern, who found a way to turn truckers, his railroad's most difficult competitors, into its best customers; Al Bru, who eliminated trans fats from Pepsico's Frito-Lay snack foods and got health-conscious consumers to embrace the products; and Jane Friedman, HarperCollins publisher, who was determined to give her company a brand identity and reduce its dependence on a few blockbuster books. Combining real-life stories and insightful analysis, Bigger Isn't Always Better shows how to move an organization forward -- to grow smarter, not fatter BUSINESS & ECONOMICS / Structural Adjustment bisacsh Corporations / Growth fast Creative ability in business fast Sustainable development fast Sustainable development cct Creative ability in business cct Corporations / Growth cct Nachhaltigkeit Wirtschaft Corporations Growth Sustainable development Creative ability in business Erscheint auch als Druck-Ausgabe, Hardcover 0-8144-0866-4 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8144-0866-7 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=143245 Aggregator Volltext |
| spellingShingle | Tomasko, Robert M. Bigger isn't always better the new mindset for real business growth BUSINESS & ECONOMICS / Structural Adjustment bisacsh Corporations / Growth fast Creative ability in business fast Sustainable development fast Sustainable development cct Creative ability in business cct Corporations / Growth cct Nachhaltigkeit Wirtschaft Corporations Growth Sustainable development Creative ability in business |
| title | Bigger isn't always better the new mindset for real business growth |
| title_auth | Bigger isn't always better the new mindset for real business growth |
| title_exact_search | Bigger isn't always better the new mindset for real business growth |
| title_full | Bigger isn't always better the new mindset for real business growth Robert M. Tomasko |
| title_fullStr | Bigger isn't always better the new mindset for real business growth Robert M. Tomasko |
| title_full_unstemmed | Bigger isn't always better the new mindset for real business growth Robert M. Tomasko |
| title_short | Bigger isn't always better |
| title_sort | bigger isn t always better the new mindset for real business growth |
| title_sub | the new mindset for real business growth |
| topic | BUSINESS & ECONOMICS / Structural Adjustment bisacsh Corporations / Growth fast Creative ability in business fast Sustainable development fast Sustainable development cct Creative ability in business cct Corporations / Growth cct Nachhaltigkeit Wirtschaft Corporations Growth Sustainable development Creative ability in business |
| topic_facet | BUSINESS & ECONOMICS / Structural Adjustment Corporations / Growth Creative ability in business Sustainable development Nachhaltigkeit Wirtschaft Corporations Growth |
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